Click the image below for a quick guide to using implicit research in market research

The Science of Decisions cover

Dr David Lewis-Hodgson is Chairman of Mindlab. He is a neuropsychologist dubbed the ‘father of neuromarketing’ due to his pioneering work in this area during the late 1980’s. David is an author, award winning broadcaster and conference speaker. Where Science meets shopping
David Lewis is pre-eminent among marketing gurus. He is known as the father of neuromarketing. The Brain Sell, his latest book, works very well as an up-to-the minute primer on why people buy and how to manipulate them. Pretty much every trick is covered from the use of smells and colours to subliminal priming – Financial Times
When you make a decision or form an opinion, you think you know why. But you’re wrong. The truth is that most of our mental activity actually happens below the level of conscious thought. Dr Lewis’ book Impulse explains why we do what we do without knowing it, demonstrating how unconscious neurological processes underpin every aspect of our lives.

Selected Publications by Dr Lewis


ESOMAR 36 questions to commission neuroscience research:
Co-written by Duncan Smith

The Hidden Power of the Font: Dr David Lewis:
Psychology today April 2014

Will this article covertly manipulate your opinion:
Dr David Lewis, Wired, March 2014

Subliminal Advertising:
Dr David Lewis Admap February 2014

I wish I hadn’t said that:
Dr Davis Lewis, Psychology Today January 2014

Expert Interview with Duncan Smith on Neuromarketing: May 2015

We need to escape the zombie inside all of us:
Dr David Lewis, Wired, May 2013

Neuroscience in Practice: The definitive Guide to Marketeers:
Thom Noble, contributing writer Duncan Smith, Admap March 2013

How subconscious ‘hidden persuaders’ shape grocery shopping:
The Grocer November 2013

New Tools will expand the scope and scalability of Neuromarketing:
Duncan Smith. The BrainSell interview. October 2013

Case studies and other documents for download can be found here.