PRODUCT & PACKAGING DESIGN
Whether you are designing packaging, products, websites or software interfaces it is critical to understand the non-conscious impact of your design decisions.
Common methods to understand how these decisions impact upon the end user fail to get a handle on the most important factors.
We test the effectiveness of product design (NPD) by testing which elements captures attention, what information is remembered; and how your packaging fits with your brand identity.
Using global consumer panels to target the right people with online neuromarketing tools, Mindlab tests attitudes and perceptions towards your products or concepts quickly and effectively. Find out how…