PRODUCT & PACKAGING DESIGN
Whether you are designing packaging, products, websites or software interfaces it is critical to understand the ease of use and emotional impact of your design decisions.
Common methods to understand how these decisions impact upon the end user fail to get a handle on the most important factors.
We can test the effectiveness of product design (NPD) by testing which elements captures attention, what information is remembered; and how your packaging fits with your brand identity.
Understanding how your customers find the usability of your products involves more than asking what they think. We help you to uncover how your customers feel, by providing quantified data on usability and enjoyment.
Using global consumer panels to target the right people with online neuromarketing tools, Mindlab tests product effectiveness quickly and effectively. Find out how…