THINK-TRACK

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mindlab-heat-map2Online Alternative to Eye-Tracking

What does it tell you?

Think-Track is an alternative to eye-tracking which examines how people navigate a visual display. This method is used for 2D advertisements, webpages, and online advertising.

What are the deliverables?

We can show how people navigate a page or advert and where people pay most attention to. Outputs are visualised as 2D and 3D heatmaps.

Measuring Visual Attention

Measuring Engagement

Measuring Gut Feelings

Measuring Subconscious Attitudes