Tools

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Tools

Our range of online tools examines attention, emotion, attitudes, memory, associations and engagement. We can test anyone around the world in any language by using consumer panels to provide participants for studies.

We have extensive experience in brand, advertising, product design and public relations; however the scope of our online tools is by no means limited to these fields. If you have a new project in mind, get in touch and find out more about the different options.

MEASURING SUBCONSCIOUS ATTITUDES

These tools measure people’s implicit subconscious attitudes towards words and imagery associated with your brand. 

MEASURING GUT FEELINGS

This online tool can tell you how strongly images and words associated with your brand are linked to different categories and attributes. 

MEASURING VISUAL ATTENTION

This online tool examines what elements of a visual display capture the viewer’s attention.

ONLINE ALTERNATIVE TO EYE-TRACKING

Think-Track is an alternative to eye-tracking which examines how people navigate a visual display. 

MEASURING ENGAGEMENT

This online tool can tell you how involved viewers are while watching yours and your competitor’s advertisements. 

IN HOUSE LAB

In addition to our online tools we have a fully equipped testing lab where we analyse and interpret physiological responses to advertising, marketing and communications. 

 

OUR CLIENTS