LAB TESTING

mindlab-lab-testing-banner2Lab Testing

mindlab-david-lewis-cap-2We use a comprehensive range of technologies and tools from the disciplines of neuroscience, experimental psychology, and the cognitive, consumer and decision sciences.

We have a fully equipped neuromarketing testing lab where we analyse and interpret psychophysiological responses to advertising, marketing and communications. We measure attention, motivation, arousal and emotion by measuring the body and brain’s responses to stimuli to make recommendations to help you create the most effective and engaging communications.

EEG

This measures electrical brain activity.

EYE TRACKING

This measures exactly where people look and for how long.  

PHYSIOLOGICAL RESPONSES

This is the recording of facial muscle movement (EMG), skin conductance (GSR/EDA), heart rate and respiration. 

 

 

OUR CLIENTS