MEASURING ENGAGEMENT

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MEASURING ENGAGEMENT

Our online engagement tracker makes use of the fact we have a limited capacity for attention. It can tell you how involved viewers are whilst eng-2watching video advertisements.

This tool tracks engagement in real time so we can identify how engagement rises and falls during an advert. Each element of interest is given an engagement score. This can be used to guide the creative process to maximise engagement at important points throughout an ad.

What are the deliverables?

Each element of interest is given an engagement score and  show changes over time. Data is represented graphs.

MEASURING VISUAL ATTENTION

ONLINE ALTERNATIVE TO EYE-TRACKING

MEASURING GUT FEELINGS

MEASURING SUBCONSCIOUS ATTITUDES

LAB TESTING

 

 

OUR CLIENTS