Measuring Visual Attention
What does it tell you?
We have on-line tools that examine what elements of a visual display capture the viewer’s attention. The tools differentiate between which elements people look at without really seeing; and which elements people take notice of. The tests use the principle of change blindness to examine which elements people notice and which elements fade into the background. These tools can be used on packaging, 2D advertising, shelf layout, websites and almost any visual display.
2D Advertising and Websites
Ensure important elements on your advertising and website are easy to spot. This can improve usability of websites and increase salience of important features of your advertising.
This can guide placement of features on your packaging to increase visibility of important elements. This can be used to develop optimal packaging designs where the elements that you want to stand out, do.
Shelf stand out
This will ensure that your product doesn’t fade into the background on the shelf and instead captures people’s attention.
What are the deliverables?
Each element, feature or product tested is assigned a visual impact score. These scores are displayed in easy to interpret bar graphs.