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Clear evidence for high-stakes decisions
We use behavioural science and both implicit and explicit consumer testing to uncover the subconscious responses that traditional research misses, helping you reduce risk and choose stronger ideas with confidence. When the stakes are high, we help you navigate the moments that matter. From rapid diagnostics to global studies, every project runs on our in-house research platform.
Why choose Mindlab?
Evidence that removes uncertainty
We show how people truly respond, so you can avoid costly mistakes and choose ideas with confidence.
Clarity when teams feel stuck
When you’re choosing between routes, designs or creative directions, we help you see the strongest and safest path forward.
Insight at commercial speed
Whether you need a fast diagnostic or deeper understanding, we work at the pace your timelines demand.
Understand real consumer behaviour
Our experience across markets and categories helps you understand reactions in context, not in theory.
Flexible thinking for unusual challenges
If a project needs something different, we adapt the approach, not the other way around.
A team known for strategic judgement
You’re not just buying a study; you’re working with people who help you think, interpret and decide.
Trusted by brands worldwide.
We work with leading brands across FMCG, drinks, retail and finance, from quick diagnostics to global strategic studies, we adapt to fit each client’s needs.
Some of our solutions.
From packaging to pricing, we help brands make confident, evidence-based decisions across design, communication and strategy. Our studies are fully customisable. Because our technology is built in-house, we can design every project around your timelines and goals.
Understanding Purchase Hierarchy
Identify which attributes matter most to consumers and where to focus your messaging.
Getting Your Packaging Right
Evaluate design changes before launch to ensure clarity, appeal and standout.
Understanding Your Key Brand Assets
Measure which assets truly drive recognition, recall and instant connection with your audience.
Mapping Your Categories
Reveal how people mentally organise your category to find new opportunities for growth.
Your Visual Brandworld
Test imagery and style elements to ensure visual consistency and emotional impact.
Optimising Your Messages
Discover what your communications are really saying and what’s being missed.
Setting the Right Price
Understand perceived value and pricing thresholds to guide smarter strategy.
Every study blends explicit feedback with implicit testing, so you understand both what people say and what their instincts reveal.
Want to see how we could help with your next project?
Recent work and results.
A few examples of how we’ve helped brands turn behavioural insight into results.
By uncovering the unconscious cues driving attention and appeal, we helped Dr Organic refine their redesign for maximum impact, insight that translated directly into double-digit sales growth post-launch.
We tested Open Water’s refreshed packaging to reveal what truly drove consumer preference. The findings validated their new design and guided refinements to their brand strategy, helping them launch with confidence. The client described the process as “seamless… very easy… a pleasure to work with.”
Juliane and the team at Mindlab are real experts in their field. Any challenge you throw at them they can get to the heart of quickly and are able to explain in human language, which I found very refreshing. The accuracy and implicit nature of their methodology is so strong, a truly enlightening and enjoyable experience. Our brand director on the project even described the debrief as the best they’d ever seen across any methodology in their career. I wouldn’t hesitate to work with them again.
Nadia Zohhadi Elworthy | Bombay Sapphire Global Insight Director
Most decision-making is unconscious.
People don’t always know why they do what they do. Much of what drives decisions happens automatically, below awareness, and our methods are designed to measure those instinctive reactions directly.
We believe the best answers happen at the intersection of science and creativity, where rigorous measurement inspires ideas that connect on a human level.
Recognised for innovation and impact.
Led by experts in behavioural science.
Our team includes psychologists, neuroscientists and technologists, combining academic backgrounds with decades of commercial experience.
Duncan Smith
Managing Director
Duncan is a pioneer of Neuromarketing with 15 years in the decision science industry having worked with a range of multinational clients in politics, product development, behaviour change and advertising.
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Joe Hilling
Director of Innovation
Joe Hilling has been with Mindlab for 15 years. With a background in theoretical physics and mathematics, he specialises in the design and implementation of new technologies within the field of neuromarketing.
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Juliane Beard
Director of Research
Juliane Beard is the Director of Research at Mindlab, and has extensive experience designing, conducting and overseeing quantitative implicit research.
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The Mindlab Advantage.
We take a holistic approach to understanding behaviour, combining neuroscience, psychology and data to reveal not just what people say but why they act the way they do. We were among the first to bring implicit measurement into large-scale quantitative research, and that experience continues to shape how the industry applies it today.
1. Decode.
We explore how people really respond, using both conscious and subconscious measures to understand their true motivations.
2. Translate.
We turn behavioural signals into meaning, combining science and storytelling to make insights easy to act on.
3. Elevate.
We give brands the evidence and confidence to make smarter, faster decisions.
4. See.
Our people combine scientific rigour with creative intuition to uncover what others miss.
Latest from the Academy
The Mindlab Academy reveals insights to help you create actionable market research. Each month, we speak to industry experts on their views and tips.
Our standards
We hold ourselves to the highest standards of data security, ethics and sustainability.
Mindlab International is an MRS Company Partner. All corporate partners and employees agree to adhere to the MRS Code of Conduct and MRS Company Partner Quality Commitment whilst undertaking research.
