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Not all decisions are rational

At Mindlab we are passionate about uncovering the real drivers of consumer behaviour, because we don’t just ask people what they think, we measure gut feelings and intuitive perceptions.

The decisions we make are heavily influenced by factors outside of our conscious awareness. If you want to understand the real drivers of consumer behaviour you need to go beyond what people say.

Our online neuromarketing consumer research tools are founded on System 1 implicit testing. They allow us to quantitatively test anyone, anywhere. We uncover behavioural and subconscious consumer insight that transforms the effectiveness of your marketing communications.