RESOURCES
Further reading and some of our recent and most high-profile research.
A quick guide to using implicit testing in market research.
Influential research
- ESOMAR guidelines for commissioning Neuroscientific research
- Institute of Directors research revealing positive messaging is more powerful than negative in increasing workplace recycling
- Implicit measures: what is it? How to use it? An NMSBA article.
Selected books by our chairman Dr. David Lewis
- The Brain Sell: Where Science meets shopping
“David Lewis is pre-eminent among marketing gurus. He is known as the father of neuromarketing. The Brain Sell, his latest book, works very well as an up-to-the minute primer on why people buy and how to manipulate them. Pretty much every trick is covered from the use of smells and colours to subliminal priming.” Financial Times - Impulse: Why we do what we do without knowing it
- The Soul of the New Consumer: Authenticity what we buy and why in the new economy (with Darren Bridger)
Mindlab in the news
- MINT interview on Neuromarketing with Duncan Smith
- Inc., Neuroscience says listening to this song reduces anxiety by up to 65%
- WIRED, Will this article covertly manipulate your opinion?
- Warc, Subliminal influence
- Forbes, The world’s most relaxing music
- CNBC, Giving a presentation is already stressful. Here’s how tech can make it worse
- The Telegraph, This is the kind of music you should listen to at work
- BBC, Pretty pictures: Can images stop data overload?
- City AM, How can we get ourselves to save more? Use behavioural economics
- Metro, Believe it or not, you have been eating chocolate all wrong
- smallbusiness.co.uk, Workers consider increasing pension contributions after pay rise
- The Telegraph, Proof nagging doesn’t work: study shows being positive is better motivation
- The Epoch Times, Neuromarketing in the age of iPhones
- BBC, Can avatars and hyper-real video conferencing replace business meetings?
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