RESOURCES

Further reading and some of our recent and most high-profile research.

A quick guide to using implicit testing in market research.

Influential research 

• ESOMAR guidelines for commissioning Neuroscientific research
• Institute of Directors research revealing positive messaging is more powerful than negative in increasing workplace recycling 
• Implicit measures: what is it? How to use it? An NMSBA article.

Selected books by our chairman Dr. David Lewis

• The Brain Sell: Where Science meets shopping
  “David Lewis is pre-eminent among marketing gurus. He is known as the father of neuromarketing. The Brain Sell, his latest book, works very well as an up-to-the minute primer on why people buy and how to manipulate them. Pretty much every trick is covered from the use of smells and colours to subliminal priming.” Financial Times
• Impulse: Why we do what we do without knowing it
• The Soul of the New Consumer: Authenticity what we buy and why in the new economy (with Darren Bridger)

Mindlab in the news

• MINT interview on Neuromarketing with Duncan Smith
• BT ‘In Good Company’ Podcast with Duncan Smith – Staying cyber secure when you innovate
• Inc., Neuroscience says listening to this song reduces anxiety by up to 65%
• WIRED, Will this article covertly manipulate your opinion?
• Warc, Subliminal influence
• Forbes, The world’s most relaxing music
• CNBC, Giving a presentation is already stressful. Here’s how tech can make it worse
• The Telegraph, This is the kind of music you should listen to at work
• BBC, Pretty pictures: Can images stop data overload?
• City AM, How can we get ourselves to save more? Use behavioural economics
• Metro, Believe it or not, you have been eating chocolate all wrong
• smallbusiness.co.uk, Workers consider increasing pension contributions after pay rise
• The Telegraph, Proof nagging doesn’t work: study shows being positive is better motivation
• The Epoch Times, Neuromarketing in the age of iPhones
• BBC, Can avatars and hyper-real video conferencing replace business meetings?

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