About us. We are not your typical insight company.

We like to think of ourselves as Decision Scientists with an understanding of the sometimes irrational ways people behave.

Mindlab provides majorly credible and trusted studies to validate our packaging designs. They understand our business and the analysis we need. Their process is more consultative; it is great that we can work collaboratively together. We have a real understanding of their processes and we trust the methodology used to test consumers.

Senior Consumer Planning Manager, Diageo Taiwan

What makes us different

At Mindlab we don’t look at your problems through a traditional market research lens. We are scientists working in the area of consumer decision making. If we simply ask consumers why they decide to choose a given item, their answers will not reveal the true drivers of their behaviour. Mindlab combines such “explicit” approaches with newer methods that identify implicit attitudes. For example, we get people to make lots of quick, simple decisions under time pressure. By measuring the speed and accuracy of their responses we can infer how confident they are in their choices, and identify the associated concepts that underlie their opinions.

We are investing heavily (in terms of both time and passion) in our testing platform which allows us to test perceptions and attitudes globally. This intelligent platform learns about people as we interact with them. We look at every component so we can make it more effective, faster and intelligent. Our bespoke toolchain for conducting online experiments continues to develop as an automated analysis engine with AI support. It is designed to run across all media platforms with our software that acts as a factory for building web applications customised to any given experiment. We will continue to innovate making test creation and analysis scalable, intuitive and faster. Our capabilities are now only limited by our imagination.

Meet the team

We’re all scientists from a diverse range of backgrounds. We have a vision where all decisions are good decisions and we are passionately committed to helping you make the right ones.

Duncan Smith

Duncan Smith

Managing Director


Duncan is an pioneer of Neuromarketing with 15 years in the decision science industry having worked with a range of multinational clients in politics, product development, behaviour change and advertising.


Read more
Joe Hilling

Joe Hilling

Director of Innovation


Joe Hilling has been with Mindlab for 10 years. With a background in theoretical physics and mathematics, he specialises in the design and implementation of new technologies within the field of neuromarketing.


Read more
Juliane Beard

Juliane Beard

Director of Research


Juliane Beard is the Director of Research at Mindlab, and has extensive experience designing, conducting and overseeing quantitative implicit research.


Read more
Dr David Lewis-Hodgson

Dr David Lewis-Hodgson

Chairman


Dr David Lewis-Hodgson BSc (Hons), D.Phil., FISMA, FRSM, AFBPsS, Chartered Psychologist.


Read more
Dr Dylan Evans

Dr Dylan Evans

Head of Internal Research


Dylan Evans has a BA in Linguistics (Southampton), an MA in Psychoanalysis (Kent) and a PhD in Philosophy of Science (LSE).


Read more
Dr Andy Bond

Dr Andy Bond

Analyst


Andy Bond has a background in theoretical physics (PhD, University of Sussex), and works at Mindlab as an analyst.


Read more
Charlie Howard

Charlie Howard

Lead Data Analyst


Charlie has an MMath in Mathematics. He has worked at Mindlab since graduating in 2017, and is now the Senior Analyst, primarily focusing on statistics, data visualisations and database design.


Read more
Patrick Murray

Patrick Murray

Financial Director


Patrick has a wealth of finance and business development experience gained whilst working in the Media, Transport and Logistics sectors.


Read more
Richard Burniston

Richard Burniston

Head of Client Development


Richard Burniston has a professional background in consumer marketing, with 20 years’ senior-level client-side experience at Warner Bros.


Read more
Dawn Harris

Dawn Harris

Research Manager


Dawn Harris has an MPH (University of Sheffield) and a BSc (Hons) Neuroscience (University College Cork) with a special interest in behaviour change.


Read more
Isa Benedetti

Isa Benedetti

Research Manager


Isa has an extensive background in academic and commercial research, including many years working for UCL's archaeological unit. This comprised archaeological fieldwork, teaching students, and contributing to publications.


Read more
Lee Hobbins

Lee Hobbins

Business Development


Lee carries with him the burden of being a lifelong Birmingham City supporter and as such he takes failure in his stride. He still loves to DJ despite a stint in Ibiza although his modelling career is on hold.


Read more
Rebecca Cooper

Rebecca Cooper

Experiment Architect


Rebecca is a graduate from the University of Sheffield with a BA in French and Spanish.


Read more
Emma Vaughan

Emma Vaughan

Front End Developer


Emma has a strong background in Mathematics and has worked in a variety of roles within the digital sector leading to a diverse range of experience in graphic design, web development, digital and traditional marketing.


Read more
Liam Croot

Liam Croot

Senior Research Executive


Liam is a Research Executive with a background in biochemistry. Having worked at Mindlab since 2018, Liam is responsible for the writing of research proposals, project reports and client debrief documents; specialising in our brand research.


Read more
Marilena Adamidou

Marilena Adamidou

Operations Manager


Marilena has a BA in Business Management with Specialisation in Marketing and an MA in Marketing and Consumer Psychology. She was born and raised in Cyprus, but has lived in France, Croatia, and now in Brighton.


Read more
Megan Cross

Megan Cross

Research Manager


Megan has a BA in Psychology and Behavioural Science from McGill University and an MSc in the Evolution of Cognition and Language from the University of Edinburgh. She has significant experience in psychological research and risk assurance.


Read more
Tom Short

Tom Short

Junior Developer


Tom has a Bsc in Mathematics from Cardiff University and is looking forward to developing his technical skills while at Mindlab. In his spare time he enjoys cooking, travelling and live music.


Read more
Arthur Mars

Arthur Mars

Experiment Architect


Arthur has a BSc in Psychology with Cognitive Science from the University of Sussex.


Read more
Llewellyn Deeprose-Morrison

Llewellyn Deeprose-Morrison

Experiment Architect


Llewellyn joined Mindlab in 2021. He graduated with a degree in Mathematics from the University of Warwick.


Read more
Nia Clark

Nia Clark

Research Assistant


Nia has recently obtained a BA in English Language and Linguistics. She likes cooking, travelling, badminton, true crime documentaries and volunteering at Brighton’s Oxfam bookshop.


Read more
Thalie Knights

Thalie Knights

Administrator


French bilingual Thalie has an MA in Music from the Royal Welsh College of Music and Drama. When she is not singing for her supper, she works for Mindlab as our Administrator.


Read more
Jasmin Kidgell

Jasmin Kidgell

Account Manager


Jasmin has a BA in English Language with Italian from the University of Reading and an MA in Applied Linguistics from the University of Sussex.


Read more
Beth Davis

Beth Davis

Analyst


Beth has a BSc (Hons) in Mathematics from the University of Southampton. She loves to spend her spare time either at the gym, with her dogs, or adventuring in and around Brighton.


Read more
Alaa Maygi

Alaa Maygi

Research Executive


Alaa has a BSc in Biomedical Science and a Msc in Global health with a focus on intersectional quantitative and qualitative research.


Read more

Vacancies

See some of the job roles that we currently have available.

Seen what we do but wonder who we do it for?

We thought you might like to see some of the clients we work with...

mindlab-logo-cloud-white-copy_lloyds-bank
mindlab-logo-cloud-white-copy_cisco
mindlab-logo-cloud-white-copy_barilla
mindlab-logo-cloud-white-copy_boots
mindlab-logo-cloud-white-copy_cambury
mindlab-logo-cloud-white-copy_johnnie-walker
mindlab-logo-cloud-white-copy_uniliver
mindlab-logo-cloud-white-copy_capitan-morgan
mindlab-logo-cloud-white-copy_channel-4
mindlab-logo-cloud-white-copy_british-heart-foundation
mindlab-logo-cloud-white-copy_ig-group
mindlab-logo-cloud-white-copy_astra
mindlab-logo-cloud-white-copy_diageo
mindlab-logo-cloud-white-copy_discovery-channel
mindlab-logo-cloud-white-copy_aveleda
mindlab-logo-cloud-white-copy_swinton
mindlab-logo-cloud-white-copy_pg
mindlab-logo-cloud-white-copy_radox
mindlab-logo-cloud-white-copy_smirnoff
mindlab-logo-cloud-white-copy_lve
mindlab-logo-cloud-white-copy_rib
mindlab-logo-cloud-white-copy_sainsbruys
mindlab-logo-cloud-white-copy_aldi
mindlab-logo-cloud-white-copy_guinness
mindlab-logo-cloud-white-copy_money-supermarket
mindlab-logo-cloud-white-copy_hellmanns
mindlab-logo-cloud-white-copy_aa
mindlab-logo-cloud-white-copy_zurich
mindlab-logo-cloud-white-copy_whitbread
mindlab-logo-cloud-white-copy_innocent
mindlab-logo-cloud-white-copy_continente
mindlab-logo-cloud-white-copy_sony
mindlab-logo-cloud-white-copy_panasonic
mindlab-logo-cloud-white-copy_nurofen
mindlab-logo-cloud-white-copy_hiscox
mindlab-logo-cloud-white-copy_standard-life
mindlab-logo-cloud-white-copy_htc
mindlab-logo-cloud-white-copy_jus-rol
mindlab-logo-cloud-white_pepsico
mindlab-logo-cloud-white-copy_reckitt-benckiser
mindlab-logo-cloud-white_colgate-palmolive
mindlab-logo-cloud-white_pearl-dean
mindlab-logo-cloud-white_nspcc
mindlab-logos-2020-01-white
mindlab-logos-2020-02-white
mindlab-logos-2020-03-white
mindlab-logos-2020-04-white
mindlab-logos-2020-05-white
mindlab-logos-2020-06-white
mindlab-logos-2020-07-white
mindlab-logos-2020-08-white

The team at Mindlab were really responsive and supportive and communications were great. The story was really clear in the report and feedback was actioned really quickly and effectively. We had a great working relationship and we are really happy with the results.

Insight Manager - Bath, Body, Hair & Cosmetics at Walgreens Boots Alliance

Better than being a carbon neutral company, we’re climate positive.

We plant trees and fund the world’s best climate crisis solutions.

See how we’re doing

Accreditations

Mindlab International is an MRS Company Partner. All MRS Company Partners and their employees agree to adhere to the MRS Code of Conduct and MRS Company Partner Quality Commitment whilst undertaking research

We'd love to speak with you.

Get in touch

Subscribe to the Academy

Sign up for emails from the Mindlab Academy.