About us. We are not your typical insight company.
We like to think of ourselves as Decision Scientists with an understanding of the sometimes irrational ways people behave.
What makes us different
At Mindlab we don’t look at your problems through a traditional market research lens. We are scientists working in the area of consumer decision making. If we simply ask consumers why they decide to choose a given item, their answers will not reveal the true drivers of their behaviour. Mindlab combines such “explicit” approaches with newer methods that identify implicit attitudes. For example, we get people to make lots of quick, simple decisions under time pressure. By measuring the speed and accuracy of their responses we can infer how confident they are in their choices, and identify the associated concepts that underlie their opinions.
We are investing heavily (in terms of both time and passion) in our testing platform which allows us to test perceptions and attitudes globally. This intelligent platform learns about people as we interact with them. We look at every component so we can make it more effective, faster and intelligent. Our bespoke toolchain for conducting online experiments continues to develop as an automated analysis engine with AI support. It is designed to run across all media platforms with our software that acts as a factory for building web applications customised to any given experiment. We will continue to innovate making test creation and analysis scalable, intuitive and faster. Our capabilities are now only limited by our imagination.
Mindlab provides majorly credible and trusted studies to validate our packaging designs. They understand our business and the analysis we need. Their process is more consultative; it is great that we can work collaboratively together. We have a real understanding of their processes and we trust the methodology used to test consumers.
Senior Consumer Planning Manager, Diageo Taiwan
Seen what we do but wonder who we do it for?
We thought you might like to see some of the clients we work with...
Better than being a carbon neutral company, we’re climate positive.
We plant trees and fund the world’s best climate crisis solutions.
Human driven climate change is now a problem which can no longer be ignored. We believe that our business and the insight industry in general, have a key role to play in the transformations of business and society that are needed to create a sustainable future.
That’s why, as an MRS Accredited Company Partner, we’ve signed up to the Market Research Society’s Net Zero Pledge which shows our commitment in four key areas:
1. Making our business net zero by 2026.
2. Tracking and publishing our carbon emissions, working to reduce and offset those emissions and publishing these figures annually in the Industry Report.
3. Collaborating across our sector and beyond, to share learnings and best practice to achieve the above goals.
4. Supporting and encouraging conversations and call outs by our employees, partners and clients about environmental concerns and viewpoints.
The team at Mindlab were really responsive and supportive and communications were great. The story was really clear in the report and feedback was actioned really quickly and effectively. We had a great working relationship and we are really happy with the results.
Insight Manager - Bath, Body, Hair & Cosmetics at Walgreens Boots Alliance
Meet the team
We’re all scientists from a diverse range of backgrounds. We have a vision where all decisions are good decisions and we are passionately committed to helping you make the right ones.
Duncan is a pioneer of Neuromarketing with 15 years in the decision science industry having worked with a range of multinational clients in politics, product development, behaviour change and advertising.
Director of Innovation
Joe Hilling has been with Mindlab for 10 years. With a background in theoretical physics and mathematics, he specialises in the design and implementation of new technologies within the field of neuromarketing.
Director of Research
Juliane Beard is the Director of Research at Mindlab, and has extensive experience designing, conducting and overseeing quantitative implicit research.
Dr David Lewis-Hodgson
Dr David Lewis-Hodgson BSc (Hons), D.Phil., FISMA, FRSM, AFBPsS, Chartered Psychologist.
Lead Data Analyst
Charlie has an MMath in Mathematics. He has worked at Mindlab since graduating in 2017, and is now the Senior Analyst, primarily focusing on statistics, data visualisations and database design.
Jim has a background in client-side insight leadership and business development, with significant experience in commercial partnerships, strategic planning and innovation in the b2b environment.
Dawn Harris has an MPH (University of Sheffield) and a BSc (Hons) Neuroscience (University College Cork) with a special interest in behaviour change.
Megan has a BA in Psychology and Behavioural Science from McGill University and an MSc in the Evolution of Cognition and Language from the University of Edinburgh. She has significant experience in psychological research and risk assurance.
Ayisha has a BA in English Language and Literature from the University of Manchester and a professional background in Account and Event Management.
Lee carries with him the burden of being a lifelong Birmingham City supporter and as such he takes failure in his stride. He still loves to DJ despite a stint in Ibiza although his modelling career is on hold.
New Business Coordinator
Arthur has a BSc in Psychology with Cognitive Science from the University of Sussex.
Front End Developer
Emma has a strong background in Mathematics and has worked in a variety of roles within the digital sector leading to a diverse range of experience in graphic design, web development, digital and traditional marketing.
Senior Research Excecutive
Liam is a Senior Research Executive with a background in biochemistry (BSc, University of Sussex). They have worked at Mindlab for over 5 years. Liam is responsible for the writing of research proposals, project reports and client debrief documents; specialising in our brand research.
Marilena has a BA in Business Management with Specialisation in Marketing and an MA in Marketing and Consumer Psychology. She was born and raised in Cyprus, but has lived in France, Croatia, and now in Brighton.
Tom has a Bsc in Mathematics from Cardiff University and is looking forward to developing his technical skills while at Mindlab. In his spare time he enjoys cooking, travelling and live music.
Josie has a BSc in Mathematics from the University of Brighton and is currently studying a part-time MSc in Data Analytics.
Lisa graduated with a BSc in Biomedical Science from the University of Sussex.
Lead Experiment Architect
Llewellyn joined Mindlab in 2021. He graduated with a degree in Mathematics from the University of Warwick.
Nia has a BA in English Language and Linguistics. She likes cooking, travelling, badminton, true crime documentaries and volunteering at Brighton’s Oxfam bookshop.
Alara Kivilcim has a heavy sales, project managing, and client-relationship centred background. She has a BA in English Language and Literature from the University of Sussex.
French bilingual Thalie has an MA in Music from the Royal Welsh College of Music and Drama. When she is not singing for her supper, she works for Mindlab as our Administrator, dealing with random matters.
Patrick has a wealth of finance and business development experience gained whilst working in the Media, Transport and Logistics sectors.
Jasmin has a BA in English Language with Italian from the University of Reading and an MA in Applied Linguistics from the University of Sussex.
Alaa has a BSc in Biomedical Science and a Msc in Global health with a focus on intersectional quantitative and qualitative research.
Mindlab International is an MRS Company Partner. All MRS Company Partners and their employees agree to adhere to the MRS Code of Conduct and MRS Company Partner Quality Commitment whilst undertaking research