About us. We are not your typical insight company.
We like to think of ourselves as Decision Scientists with an understanding of the sometimes irrational ways people do what they do.
Mindlab provides majorly credible and trusted studies to validate our packaging designs. They understand our business and the analysis we need. Their process is more consultative; it is great that we can work collaboratively together. We have a real understanding of their processes and we trust the methodology used to test consumers.
Senior Consumer Planning Manager, Diageo Taiwan
What makes us different
At Mindlab we don’t look at your problems through a traditional market research lens. We are scientists working in the area of consumer decision making. If we simply ask consumers why they decide to choose a given item, their answers will not reveal the true drivers of their behaviour. Mindlab combines such “explicit” approaches with newer methods that identify implicit attitudes. For example, we get people to make lots of quick, simple decisions under time pressure. By measuring the speed and accuracy of their responses we can infer how confident they are in their choices, and identify the associated concepts that underlie their opinions.
We are investing heavily (in terms of both time and passion) in our testing platform which allows us to test perceptions and attitudes globally. This intelligent platform learns about people as we interact with them. We look at every component so we can make it more effective, faster and intelligent. Our bespoke toolchain for conducting online experiments continues to develop as an automated analysis engine with AI support. It is designed to run across all media platforms with our software that acts as a factory for building web applications customised to any given experiment. We will continue to innovate making test creation and analysis scalable, intuitive and faster. Our capabilities are now only limited by our imagination.
Meet the team
We’re all scientists from a diverse range of backgrounds. We have a vision where all decisions are good decisions and we are passionately committed to helping you make the right ones.
Duncan is an experienced practitioner with 11 years in the neuromarketing industry having worked with a range of multinational clients in politics, product development, public relations and advertising.
Director of Innovation
Joe Hilling has been with Mindlab for 10 years. With a background in theoretical physics and mathematics, he specialises in the design and implementation of new technologies within the field of neuromarketing.
Director of Research
Juliane Beard is the Director of Research at Mindlab, and has extensive experience designing, conducting and overseeing quantitative implicit research.
Dr David Lewis-Hodgson
Dr David Lewis-Hodgson BSc (Hons), D.Phil., FISMA, FRSM, AFBPsS, Chartered Psychologist.
Dr Dylan Evans
Head of Internal Research
Dylan Evans has a BA in Linguistics (Southampton), an MA in Psychoanalysis (Kent) and a PhD in Philosophy of Science (LSE).
Dr Andy Bond
Andy Bond has a background in theoretical physics (PhD, University of Sussex), and works at Mindlab as an analyst.
Patrick has a wealth of finance and business development experience gained whilst working in the Media, Transport and Logistics sectors.
Senior Data Analyst
Charlie has an MMath in Mathematics. He has worked at Mindlab since graduating in 2017, and is now the Senior Analyst, primarily focusing on statistics, data visualisations and database design.
Head of Client Development
Richard Burniston has a professional background in consumer marketing, with 20 years’ senior-level client-side experience at Warner Bros.
Dawn Harris has an MPH (University of Sheffield) and a BSc (Hons) Neuroscience (University College Cork) with a special interest in behaviour change.
Isa has an MA in History of Art from the University of Edinburgh and an MA in Archaeology from University College London.
Lee carries with him the burden of being a lifelong Birmingham City supporter and as such he takes failure in his stride. He still loves to DJ despite a stint in Ibiza although his modelling career is on hold.
Rebecca is a graduate from the University of Sheffield with a BA in French and Spanish.
Front End Developer
Emma has a strong background in Mathematics and has worked in a variety of roles within the digital sector leading to a diverse range of experience in graphic design, web development, digital and traditional marketing.
Liam is a Research Executive with a background in biochemistry. Having worked at Mindlab for over a year, Liam is responsible for the writing of research proposals, project reports and client debrief documents; specialising in our brand research.
Marilena has a BA in Business Management with Specialisation in Marketing and an MA in Marketing and Consumer Psychology. She was born and raised in Cyprus, but has lived in France, Croatia, and now in Brighton.
Megan has a BA in Psychology and Behavioural Science from McGill University and an MSc in the Evolution of Cognition and Language from the University of Edinburgh. She has significant experience in psychological research and risk assurance.
Tom has a Bsc in Mathematics from Cardiff University and is looking forward to developing his technical skills while at Mindlab. In his spare time he enjoys cooking, travelling and live music.
Arthur has a BSc in Psychology with Cognitive Science from the University of Sussex.
Jasmin has a BA in English Language with Italian from the University of Reading and an MA in Applied Linguistics from the University of Sussex.
Beth has a BSc (Hons) in Mathematics from the University of Southampton. She loves to spend her spare time either at the gym, with her dogs, or adventuring in and around Brighton.
Seen what we do but wonder who we do it for?
We thought you might like to see some of the clients we work with...
The team at Mindlab were really responsive and supportive and communications were great. The story was really clear in the report and feedback was actioned really quickly and effectively. We had a great working relationship and we are really happy with the results.
Insight Manager - Bath, Body, Hair & Cosmetics at Walgreens Boots Alliance
Better than being a carbon neutral company, we’re climate positive.
We plant trees and fund the world’s best climate crisis solutions.