Is your advertising really getting the right message across?
Mindlab tests the effectiveness of your print, television and web advertising ensuring it is strategic; attracting the right customers and encouraging them to buy.
We explore which elements of the advertising are engaging, capture attention, are remembered, and make an impact on attitudes and associations with the brand. Tests can be carried out throughout the creative process to understand emotional drivers using a combination of scientifically validated online tools and laboratory studies. Find out how…