PRINT AND 2D MEDIA
How can you ensure your ad is noticed and the relevant information is taken in by viewers to influence their future attitudes and behaviour?
We can track exactly where people look and how engaged they are, examining which elements capture visual attention and track how people navigate a website.
We can also measure whether the associations and attitudes towards your brand have been affected by the advertising and whether the desired concepts, ideas and images are remembered consciously and subconsciously. Find out how…