We’re an MRS Awards finalist for our NSPCC partnership 🏆

By Duncan Smith

Mindlab is pleased to announce that our work with the NSPCC has been recognised by the highly-regarded industry association MRS (Market Research Society). At the MRS Awards 2021, we’re a finalist for the Applications of Research award.

Our brand research proved that the charity was right to shift focus from hard-hitting campaigns to reveal the impact and progress they have made for children. As a result, the NSPCC was one of the top five ‘most improved’ brands in YouGov’s CharityIndex rankings.

“Mindlab’s methodology allowed us to get beyond claimed behaviour, and …gave us a clear steer on how we could stretch our brand to work harder for fundraising.”
Rachel McCourty, Insight Manager

To find out more about the research, check out our case study here.


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