We’re an MRS Awards finalist for our NSPCC partnership 🏆
By Duncan Smith
Mindlab is pleased to announce that our work with the NSPCC has been recognised by the highly-regarded industry association MRS (Market Research Society). At the MRS Awards 2021, we’re a finalist for the Applications of Research award.
Our brand research proved that the charity was right to shift focus from hard-hitting campaigns to reveal the impact and progress they have made for children. As a result, the NSPCC was one of the top five ‘most improved’ brands in YouGov’s CharityIndex rankings.
“Mindlab’s methodology allowed us to get beyond claimed behaviour, and …gave us a clear steer on how we could stretch our brand to work harder for fundraising.”
– Rachel McCourty, Insight Manager
To find out more about the research, check out our case study here.