New research for TikTok: Brand collaborations with content creators drive results
By Duncan Smith
New Mindlab research shows that ad recall is strengthened by branded ads specific to TikTok and partnering with content creators.
We worked with the social networking service to find out how companies can drive the best results on its platform.
We built a bespoke TikTok app to deliver 17 different video advertising stimuli with 5,000 people across the UK, France, Germany, Spain and Italy.
The answers have been revealed on their website here including:
- There is a 19% higher ad recall for ads for TikTok overall and a 27% higher ad recall for TikTok-specific branded content in collaboration with creators.
- Ads created for TikTok without creator partnership achieved 12% higher 2-second view rates. Ads created for TikTok with creator partnership achieved 65% higher 2-second view rates.
- 62% of consumers say TikTok is the best way for a brand to connect with them.
Find out more here – www.tiktok.com/business/en/blog/brand-collaborations-tiktok-creators-drive-big-results