At Mindlab, we examine what people think about your brand at a non-conscious level. We don’t just ask people what they think, we interrogate people’s subconscious attitudes towards your brand which underlie their motivations and decision making.
- What personality traits does your brand have and how strongly do people subconsciously link these to your brand?
- How can your communications change the strength of these associations and attitudes?
- Which touchpoints fit well with your brand identity?
- Does your brand have mobility or is it stuck in a category (and if so, why)?
Answering these questions expertly informs how people view your brand compared to its competitors, allowing you the opportunity to outsmart your competition.
Using global consumer panels to target the right people with scientifically validated tools, Mindlab tests brand attributes quickly and effectively. Find out how…