Academy
The Mindlab Academy reveals insights to help you create actionable market research. Each month, we speak to industry experts on their views and tips.
The choice is yours. Or is it a decision?
With Dr David Lewis, renowned neuropsychologist, bestselling author and Mindlab founder and chairman
Rory Sutherland: Discover value in delight
With Rory Sutherland, Vice Chairman of Ogilvy in the UK
4 things brands can learn from research into selling novel foods
With Keri Szejda, Senior Consumer Research Scientist at The Good Food Institute
Use a rhyme to land your message in time
With Hannah Moffatt, creative director at Schwa
Why bad science sells better
With Dr Dylan Evans
Epic fails! What can we learn from recently debunked psychology studies?
With Dr Dylan Evans
The key ingredient in an office full of happy, motivated people
With Luke Kyte from Reddico, one of the UK’s 10 Best Workplaces
7 habits of highly effective planners
With Sally Smallman from Diageo
Are you hallucinating right now?
With Dr Anil Seth
Steps to truly understand your customer
With Nathalia Figueiredo, who leads insight work for some of the world’s biggest brands
3 trends set to shake up the market research industry
With Roger Dooley, author of Brainfluence
