Academy
The Mindlab Academy reveals insights to help you create actionable market research. Each month, we speak to industry experts on their views and tips.
The pack evolution quest: a necessary gamble
With William Landell Mills, founder of qual & semiotics agency, Amaranth Insight
Semiotic foundations for pack development
With William Landell Mills, founder of qual & semiotics agency, Amaranth Insight
Beyond alcohol: Consumers hold the future of the industry in their hands
With Nick Rich, Insight Leader formerly of Carlsberg and InterContinental Hotels Group
Can you guess all 5 key capabilities of a world-class insight team?
With Nick Rich, Insight Leader formerly of Carlsberg and InterContinental Hotels Group
Your consumers are speeding up but here’s how your brand can sprint ahead
With André Leb, Chief Business Marketing Officer, Prodege
Struggling to finally unlock segmentation? Find clear water
With Amanda Herbert, co-owner and director, Syren
How to get close to the business from the client or agency side
With Simon Tregidgo, Group Strategy Lead, Kingfisher
From employees to entrepreneurs: How employee ownership supercharges business
With Danny Sims, founder and chairman, DJS Research
Visionary, Action-Orientated or Blockbuster: What’s your approach to sustainability?
With Tanya Popeau, former advisor to the United Nations and director of Synthesis
How to catch up with your customers
With Jim Bulmer, former Head of Market & Customer Insight at Royal Mail, and Non-Executive Director at Mindlab