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The Mindlab Academy reveals insights to help you create actionable market research. Each month, we speak to industry experts on their views and tips.
4 tips on running research campaigns with impact from CNN’s Head of Content Insight
With Dr. Hamish McPharlin, Head of Content Insight at CNN
The end for insight? Why data science and humility endanger the industry
With Tom Kerr, Fellow of the Market Research Society and Treasurer of the industry’s training and networking organisation, AURA
What is overconfidence and how can it be avoided?
With Dr Dylan Evans of Mindlab
Value every individual and 3 other tips on creating a galvanised team
With Ruth Partington, CEO and Jennifer Perryman, Head of Human Resources at Empower Translate
Paul Marsden on why empathy is everything in market research today
With Paul Marsden, chartered psychologist, writer and Brainjuicer cofounder
What are the nuts and bolts of a great Formula 1 race? It’s not what you think.
With Greg Morris, Senior Brand Research Manager at Formula 1
Knowing your value in the digital economy
With Barnaby Wynter, brand and marketing expert
VR + brain imaging + big data = the future of consumer neuroscience?
With Dr Dimitris Pinotsis Associate Professor at the University of London
