The Mindlab Academy reveals insights to help you create actionable market research. Each month, we speak to industry experts on their views and tips.
Neuromarketing – From Gartner’s Hype Cycle to the mainstream?
With Carla Nagel, Executive Director of the Neuromarketing Science and Business Association (NMSBA)
Why the marketing rule of 7 may no longer apply
With Jamie Ward, Professor of Cognitive Neuroscience at the University of Sussex
New research: 64% of personality traits bias survey responses
With Amber Mbiyu of Mindlab
Can governments influence in times of need?
With Dr. Michael Barbera, award-winning consumer neuroscientist and Chief Behavioral Officer at Clicksuasion Labs
Will you take the vaccine? How the government can get its messaging right
With Richard Chataway, author of The Behaviour Business: How to apply behavioural science for business success
Rory Sutherland: Discover value in delight
With Rory Sutherland, Vice Chairman of Ogilvy in the UK
Are web analytics and A/B testing nonsense?
With Dr Christophe Morin, well-known neuromarketing expert and author
Why Covid-19 is an opportunity for genuinely diverse research
With Dr Charles Nduka, surgeon and Emteq chief scientist
Steps to truly understand your customer
With Nathalia Figueiredo, who leads insight work for some of the world’s biggest brands
The choice is yours. Or is it a decision?
With Dr David Lewis, renowned neuropsychologist, bestselling author and Mindlab founder and chairman