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The Mindlab Academy reveals insights to help you create actionable market research. Each month, we speak to industry experts on their views and tips.
The cake layers of insight
With Bérengère Chaintreau Fuchs, Global Panel Director, Kantar
Win-win: How corporates can innovate to change the world, while boosting the bottom line
With Tanya Popeau, former advisor to the United Nations and director of Synthesis
The impact of AI on your privacy: insights from a search engine CEO
With Colin Hayhurst, CEO of Mojeek
How to approach a heritage brand revamp
With Juli Beard, Director of Research at Mindlab - part of the Mindlab Expert Series
The top visual brand identity trend you need to know about
With With Juli Beard, Director of Research at Mindlab - part of the Mindlab Expert Series
4 things all the best visual brand identity research projects have in common
With Juli Beard, Director of Research at Mindlab - part of the Mindlab Expert Series
Make it visceral! How to create a differentiated and subconsciously consistent brand
With Kate Nightingale, consumer psychologist and founder of Humanising Brands
Navigating change and chaos? Make time to just listen
With Claire Rainey, Head of Insight at Virgin Media O2
Swipe, right? What Tinder behaviour reveals about your customers’ decision-making
With Sahira van de Wouw, Senior Research Lead at dunnhumby
Why even a bad reaction is a good thing
With Jon Cohen, managing partner of Kindling, and author of Asking For Trouble: Understanding what people think when you can't trust what they say
4 tips on running research campaigns with impact from CNN’s Head of Content Insight
With Dr. Hamish McPharlin, Head of Content Insight at CNN
The end for insight? Why data science and humility endanger the industry
With Tom Kerr, Fellow of the Market Research Society and Treasurer of the industry’s training and networking organisation, AURA
