Academy

The Mindlab Academy reveals insights to help you create actionable market research. Each month, we speak to industry experts on their views and tips.

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Rory Sutherland: Discover value in delight

Rory Sutherland: Discover value in delight

With Rory Sutherland, Vice Chairman of Ogilvy in the UK 4 things brands can learn from research into selling novel foods

4 things brands can learn from research into selling novel foods

With Keri Szejda, Senior Consumer Research Scientist at The Good Food Institute Use a rhyme to land your message in time

Use a rhyme to land your message in time

With Hannah Moffatt, creative director at Schwa
Why bad science sells better

Why bad science sells better

With Dr Dylan Evans Epic fails! What can we learn from recently debunked psychology studies?

Epic fails! What can we learn from recently debunked psychology studies?

With Dr Dylan Evans The key ingredient in an office full of happy, motivated people

The key ingredient in an office full of happy, motivated people

With Luke Kyte from Reddico, one of the UK’s 10 Best Workplaces
7 habits of highly effective planners

7 habits of highly effective planners

With Sally Smallman from Diageo Are you hallucinating right now?

Are you hallucinating right now?

With Dr Anil Seth Steps to truly understand your customer

Steps to truly understand your customer

With Nathalia Figueiredo, who leads insight work for some of the world’s biggest brands
3 trends set to shake up the market research industry

3 trends set to shake up the market research industry

With Roger Dooley, author of Brainfluence “Spot your galvanisers” and 5 other ways to boost productivity

“Spot your galvanisers” and 5 other ways to boost productivity

With Amanda Sokell, who's been helping grow companies for 20 years Failure

Failure

With Barney Whiter of the School of Life

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