VR + brain imaging + big data = the future of consumer neuroscience?
With Dr Dimitris Pinotsis Associate Professor at the University of London
Neuromarketing – From Gartner’s Hype Cycle to the mainstream?
With Carla Nagel, Executive Director of the Neuromarketing Science and Business Association (NMSBA)
New research: 64% of personality traits bias survey responses
With Amber Mbiyu of Mindlab
Rory Sutherland: Discover value in delight
With Rory Sutherland, Vice Chairman of Ogilvy in the UK
Are web analytics and A/B testing nonsense?
With Dr Christophe Morin, well-known neuromarketing expert and author
Why Covid-19 is an opportunity for genuinely diverse research
With Dr Charles Nduka, surgeon and Emteq chief scientist
Steps to truly understand your customer
With Nathalia Figueiredo, who leads insight work for some of the world’s biggest brands
7 habits of highly effective planners
With Sally Smallman from Diageo
Use a rhyme to land your message in time
With Hannah Moffatt, creative director at Schwa
Why bad science sells better
With Dr Dylan Evans of Mindlab