Academy

The Mindlab Academy reveals insights to help you create actionable market research. Each month, we speak to industry experts on their views and tips.

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Win internal buy-in for robust market research

Win internal buy-in for robust market research

With Philip Graves Why it’s not actually bad to make biased decisions

Why it’s not actually bad to make biased decisions

With Dr Dylan Evans 5 steps to a marketable innovation

5 steps to a marketable innovation

With David Porter, advisor at the Sussex Innovation Centre
6 ways to become the next challenger brand

6 ways to become the next challenger brand

With Paul Spirou and Russell Hales from creative agency, Ape Don’t flip-flop on your brand assets

Don’t flip-flop on your brand assets

With Louise Southcott Ethical lipstick on the face of a gorilla

Ethical lipstick on the face of a gorilla

With Derek Johnston, founder of design agency, Family (and friends)
Let the gorilla live: 10 tips on designing with impact

Let the gorilla live: 10 tips on designing with impact

With Brendan Dawes, whose designs have won awards from Fast Company, Information is Beautiful and D&AD The semiotics of desire

The semiotics of desire

With Alex Gordon, CEO of semiotics agency, Sign Salad Science in communications

Science in communications

With Richard Chataway
Why “I will listen” should be your new innovation mantra

Why “I will listen” should be your new innovation mantra

With Mike Herd, Executive Director at the Sussex Innovation Centre

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