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Academy
The Mindlab Academy reveals insights to help you create actionable market research. Each month, you’ll find interviews with industry experts alongside articles on the latest trends and techniques.
Passion is pivotal: When every purchase is being reevaluated, thriving brands know what matters to customers
With Jim Bulmer, former Head of Market & Customer Insight at Royal Mail, and Non-Executive Director at Mindlab
How to lead before it’s too late
With James Wycherley, Chief Executive of the Insight Management Academy
The 4 pivotal behaviours of Insight teams in the age of AI
With James Wycherley, Chief Executive of the Insight Management Academy
Mindful Hedonism: Can Indulgence Be a Wellness Act?
Wellness Without the Woo: A Behavioural Science Take on What Actually Works
The Psychology of Premium Article 8: Embodied Luxury – Why We Feel It Before We Understand It
The Psychology of Premium Article 6: Reinventing Rituals – The Role of Occasion in Justifying Premium Products
