The Mindlab Academy reveals insights to help you create actionable market research. Each month, we speak to industry experts on their views and tips.
What is overconfidence and how can it be avoided?
With Dr Dylan Evans of Mindlab
Value every individual and 3 other tips on creating a galvanised team
With Ruth Partington, CEO and Jennifer Perryman, Head of Human Resources at Empower Translate
Paul Marsden on why empathy is everything in market research today
With Paul Marsden, chartered psychologist, writer and Brainjuicer cofounder
What are the nuts and bolts of a great Formula 1 race? It’s not what you think.
With Greg Morris, Senior Brand Research Manager at Formula 1
Knowing your value in the digital economy
With Barnaby Wynter, brand and marketing expert
VR + brain imaging + big data = the future of consumer neuroscience?
With Dr Dimitris Pinotsis Associate Professor at the University of London
Neuromarketing – From Gartner’s Hype Cycle to the mainstream?
With Carla Nagel, Executive Director of the Neuromarketing Science and Business Association (NMSBA)
Why the marketing rule of 7 may no longer apply
With Jamie Ward, Professor of Cognitive Neuroscience at the University of Sussex
New research: 64% of personality traits bias survey responses
With Amber Mbiyu of Mindlab
Can governments influence in times of need?
With Dr. Michael Barbera, award-winning consumer neuroscientist and Chief Behavioral Officer at Clicksuasion Labs