Academy
The Mindlab Academy reveals insights to help you create actionable market research. Each month, you’ll find interviews with industry experts alongside articles on the latest trends and techniques.
The 4 pivotal behaviours of Insight teams in the age of AI
With James Wycherley, Chief Executive of the Insight Management Academy
Mindful Hedonism: Can Indulgence Be a Wellness Act?
Wellness Without the Woo: A Behavioural Science Take on What Actually Works
The Psychology of Premium Article 8: Embodied Luxury – Why We Feel It Before We Understand It
The Psychology of Premium Article 6: Reinventing Rituals – The Role of Occasion in Justifying Premium Products
The New Dimensions of Wellness: From Self-Improvement to Self-Connection
Beyond the Bubble Bath: Rethinking Wellness Across Categories