Academy

The Mindlab Academy reveals insights to help you create actionable market research. Each month, we speak to industry experts on their views and tips.

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Failure

Failure

With Barney Whiter of the School of Life The future of market research

The future of market research

With Philip Graves Everyone lies – How to overcome it

Everyone lies – How to overcome it

With Philip Graves
Win internal buy-in for robust market research

Win internal buy-in for robust market research

With Philip Graves Why it’s not actually bad to make biased decisions

Why it’s not actually bad to make biased decisions

With Dr Dylan Evans 5 steps to a marketable innovation

5 steps to a marketable innovation

With David Porter, advisor at the Sussex Innovation Centre
6 ways to become the next challenger brand

6 ways to become the next challenger brand

With Paul Spirou and Russell Hales from creative agency, Ape Don’t flip-flop on your brand assets

Don’t flip-flop on your brand assets

With Louise Southcott Ethical lipstick on the face of a gorilla

Ethical lipstick on the face of a gorilla

With Derek Johnston, founder of design agency, Family (and friends)
Let the gorilla live: 10 tips on designing with impact

Let the gorilla live: 10 tips on designing with impact

With Brendan Dawes, whose designs have won awards from Fast Company, Information is Beautiful and D&AD The semiotics of desire

The semiotics of desire

With Alex Gordon, CEO of semiotics agency, Sign Salad Science in communications

Science in communications

With Richard Chataway

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