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Academy
The Mindlab Academy reveals insights to help you create actionable market research. Each month, you’ll find interviews with industry experts alongside articles on the latest trends and techniques.
The kids are alright: Why to stop worrying about ‘brain rot’ and start a conversation
With Dr. Dean Burnett, neuroscientist and author
The Psychology of Premium Article 1: Why Consumers Still Pay More (Sometimes)
The Psychology of Premium Article 3: The New Face of Luxury – How the Meaning of Premium Is Evolving
Is this the end for… consumers?
With Stephen Priestnall, Director of Wellbeing Economy Cymru and CEO of Oomph agency
Can you spot your sustainability win-win-wins?
With Morgan Arnell, founder of Mingle Connections and Crumbs Brewing
Is real time AI pricing all it’s cracked up to be? This Wharton Professor makes the case against immediate adoption
With Professor Santiago Gallino, associate professor at the University of Pennsylvania’s Wharton School
Are you hearing this? Research shows value of using audio to trigger emotions
With Joe Sauer, neuromarketer, researcher and founder of EmotiSphere Insights
Beyond alcohol: Consumers hold the future of the industry in their hands
With Nick Rich, Insight Leader formerly of Carlsberg and InterContinental Hotels Group
Know what it feels like: combine qual imagination with quant precision for successful pack development
With William Landell Mills, founder of qual & semiotics agency, Amaranth Insight
Semiotic foundations for pack development
With William Landell Mills, founder of qual & semiotics agency, Amaranth Insight
