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The Mindlab Academy reveals insights to help you create actionable market research. Each month, we speak to industry experts on their views and tips.
Are web analytics and A/B testing nonsense?
With Dr Christophe Morin, well-known neuromarketing expert and author
Why Covid-19 is an opportunity for genuinely diverse research
With Dr Charles Nduka, surgeon and Emteq chief scientist
Steps to truly understand your customer
With Nathalia Figueiredo, who leads insight work for some of the world’s biggest brands
The choice is yours. Or is it a decision?
With Dr David Lewis, renowned neuropsychologist, bestselling author and Mindlab founder and chairman
7 habits of highly effective planners
With Sally Smallman from Diageo
4 things brands can learn from research into selling novel foods
With Keri Szejda, Senior Consumer Research Scientist at The Good Food Institute
Use a rhyme to land your message in time
With Hannah Moffatt, creative director at Schwa
Why bad science sells better
With Dr Dylan Evans of Mindlab
