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The Mindlab Academy reveals insights to help you create actionable market research. Each month, we speak to industry experts on their views and tips.
Everyone lies – How to overcome it
With Philip Graves, author of Consumer.ology: The Truth about Consumers and the Psychology of Shopping
The future of market research
With Philip Graves, author of Consumer.ology: The Truth about Consumers and the Psychology of Shopping
5 steps to a marketable innovation
With David Porter, advisor at the Sussex Innovation Centre
Why it’s not actually bad to make biased decisions
With Dr Dylan Evans of Mindlab
6 ways to become the next challenger brand
With Paul Spirou and Russell Hales from creative agency, Ape
Don’t flip-flop on your brand assets
With Louise Southcott, Managing Director of Link Consumer
Ethical lipstick on the face of a gorilla
With Derek Johnston, founder of design agency, Family (and friends)
Let the gorilla live: 10 tips on designing with impact
With Brendan Dawes, whose designs have won awards from Fast Company, Information is Beautiful and D&AD
