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The Mindlab Academy reveals insights to help you create actionable market research. Each month, we speak to industry experts on their views and tips.

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Knowing your value in the digital economy

Knowing your value in the digital economy

With Barnaby Wynter, brand and marketing expert

 VR + brain imaging + big data = the future of consumer neuroscience?

VR + brain imaging + big data = the future of consumer neuroscience?

With Dr Dimitris Pinotsis Associate Professor at the University of London
Neuromarketing – From Gartner’s Hype Cycle to the mainstream?

Neuromarketing – From Gartner’s Hype Cycle to the mainstream?

With Carla Nagel, Executive Director of the Neuromarketing Science and Business Association (NMSBA)

 Why the marketing rule of 7 may no longer apply 

Why the marketing rule of 7 may no longer apply 

With Jamie Ward, Professor of Cognitive Neuroscience at the University of Sussex
New research: 64% of personality traits bias survey responses

New research: 64% of personality traits bias survey responses

With Amber Mbiyu of Mindlab

 Can governments influence in times of need? 

Can governments influence in times of need? 

With Dr. Michael Barbera, award-winning consumer neuroscientist and Chief Behavioral Officer at Clicksuasion Labs 
Will you take the vaccine? How the government can get its messaging right

Will you take the vaccine? How the government can get its messaging right

With Richard Chataway, author of The Behaviour Business: How to apply behavioural science for business success

 Rory Sutherland: Discover value in delight

Rory Sutherland: Discover value in delight

With Rory Sutherland, Vice Chairman of Ogilvy in the UK
Are web analytics and A/B testing nonsense?  

Are web analytics and A/B testing nonsense?  

With Dr Christophe Morin, well-known neuromarketing expert and author

 Why Covid-19 is an opportunity for genuinely diverse research

Why Covid-19 is an opportunity for genuinely diverse research

With Dr Charles Nduka, surgeon and Emteq chief scientist
Steps to truly understand your customer

Steps to truly understand your customer

With Nathalia Figueiredo, who leads insight work for some of the world’s biggest brands

 The choice is yours. Or is it a decision?

The choice is yours. Or is it a decision?

With Dr David Lewis, renowned neuropsychologist, bestselling author and Mindlab founder and chairman

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