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The Mindlab Academy reveals insights to help you create actionable market research. Each month, we speak to industry experts on their views and tips.
Are you hallucinating right now?
With Dr Anil Seth, professor of Cognitive and Computational Neuroscience at the University of Sussex
3 trends set to shake up the market research industry
With Roger Dooley, author of Brainfluence
“Spot your galvanisers” and 5 other ways to boost productivity
With Amanda Sokell, who's been helping grow companies for 20 years
Failure
With Barney Whiter, School of Life
Win internal buy-in for robust market research
With Philip Graves, author of Consumer.ology: The Truth about Consumers and the Psychology of Shopping
Everyone lies – How to overcome it
With Philip Graves, author of Consumer.ology: The Truth about Consumers and the Psychology of Shopping
The future of market research
With Philip Graves, author of Consumer.ology: The Truth about Consumers and the Psychology of Shopping
5 steps to a marketable innovation
With David Porter, advisor at the Sussex Innovation Centre
