Skip to content
Academy
The Mindlab Academy reveals insights to help you create actionable market research. Each month, you’ll find interviews with industry experts alongside articles on the latest trends and techniques.
Beyond the Bubble Bath: Rethinking Wellness Across Categories
The Psychology of Premium Article 7: What FMCG Can Learn from Luxury – Lessons in Branding, Scarcity & Storytelling
Can this shift save the insights industry in the age of AI?
With Nick Rich, Fellow of the Market Research Society, Chair of its Client Conference and co-founder of Growth Constructors
The Psychology of Premium Article 2: It’s Not Just About Quality – The Hidden Dimensions of Perceived Value
The Psychology of Premium Article 5: Does Price Signal Quality Anymore? What Our Brains Say About Expensive Products
The Psychology of Premium Article 4: Branding in the Age of Sameness – Standing Out When Everyone Looks Premium
The kids are alright: Why to stop worrying about ‘brain rot’ and start a conversation
With Dr. Dean Burnett, neuroscientist and author
The Psychology of Premium: Why Consumers Still Pay More (Sometimes)
The Psychology of Premium Article 3: The New Face of Luxury – How the Meaning of Premium Is Evolving
Is this the end for… consumers?
With Stephen Priestnall, Director of Wellbeing Economy Cymru and CEO of Oomph agency
Can you spot your sustainability win-win-wins?
With Morgan Arnell, founder of Mingle Connections and Crumbs Brewing
Is real time AI pricing all it’s cracked up to be? This Wharton Professor makes the case against immediate adoption
With Professor Santiago Gallino, associate professor at the University of Pennsylvania’s Wharton School
