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How to create brands and designs loved by today’s consumers
Make it visceral! How to create a differentiated and subconsciously consistent brand
With Kate Nightingale, consumer psychologist and founder of Humanising Brands
4 things brands can learn from research into selling novel foods
With Keri Szejda, Senior Consumer Research Scientist at The Good Food Institute
6 ways to become the next challenger brand
With Paul Spirou and Russell Hales from creative agency, Ape
Don’t flip-flop on your brand assets
With Louise Southcott, Managing Director of Link Consumer
