Future of Market Research
What’s next and how to unlock its full value
How to approach a heritage brand revamp
With Juli Beard, Director of Research at Mindlab - part of the Mindlab Expert Series
The end for insight? Why data science and humility endanger the industry
With Tom Kerr, Fellow of the Market Research Society and Treasurer of the industry’s training and networking organisation, AURA
Paul Marsden on why empathy is everything in market research today
With Paul Marsden, chartered psychologist, writer and Brainjuicer cofounder
What are the nuts and bolts of a great Formula 1 race? It’s not what you think.
With Greg Morris, Senior Brand Research Manager at Formula 1
VR + brain imaging + big data = the future of consumer neuroscience?
With Dr Dimitris Pinotsis Associate Professor at the University of London
Neuromarketing – From Gartner’s Hype Cycle to the mainstream?
With Carla Nagel, Executive Director of the Neuromarketing Science and Business Association (NMSBA)
Why the marketing rule of 7 may no longer apply
With Jamie Ward, Professor of Cognitive Neuroscience at the University of Sussex
Why Covid-19 is an opportunity for genuinely diverse research
With Dr Charles Nduka, surgeon and Emteq chief scientist
Why bad science sells better
With Dr Dylan Evans of Mindlab
3 trends set to shake up the market research industry
With Roger Dooley, author of Brainfluence