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Future of Market Research
What’s next and how to unlock its full value
Neuromarketing – From Gartner’s Hype Cycle to the mainstream?
With Carla Nagel, Executive Director of the Neuromarketing Science and Business Association (NMSBA)
Why the marketing rule of 7 may no longer apply
With Jamie Ward, Professor of Cognitive Neuroscience at the University of Sussex
Why Covid-19 is an opportunity for genuinely diverse research
With Dr Charles Nduka, surgeon and Emteq chief scientist
Why bad science sells better
With Dr Dylan Evans of Mindlab
3 trends set to shake up the market research industry
With Roger Dooley, author of Brainfluence
Win internal buy-in for robust market research
With Philip Graves, author of Consumer.ology: The Truth about Consumers and the Psychology of Shopping
Everyone lies – How to overcome it
With Philip Graves, author of Consumer.ology: The Truth about Consumers and the Psychology of Shopping
The future of market research
With Philip Graves, author of Consumer.ology: The Truth about Consumers and the Psychology of Shopping
