Skip to contentInfluencing
Insights to help understand consumer behaviour
How to approach a heritage brand revamp
With Juli Beard, Director of Research at Mindlab - part of the Mindlab Expert Series
Make it visceral! How to create a differentiated and subconsciously consistent brand
With Kate Nightingale, consumer psychologist and founder of Humanising Brands
4 tips on running research campaigns with impact from CNN’s Head of Content Insight
With Dr. Hamish McPharlin, Head of Content Insight at CNN
Paul Marsden on why empathy is everything in market research today
With Paul Marsden, chartered psychologist, writer and Brainjuicer cofounder
What are the nuts and bolts of a great Formula 1 race? It’s not what you think.
With Greg Morris, Senior Brand Research Manager at Formula 1
VR + brain imaging + big data = the future of consumer neuroscience?
With Dr Dimitris Pinotsis Associate Professor at the University of London
Why the marketing rule of 7 may no longer apply
With Jamie Ward, Professor of Cognitive Neuroscience at the University of Sussex
New research: 64% of personality traits bias survey responses
With Amber Mbiyu of Mindlab
Can governments influence in times of need?
With Dr. Michael Barbera, award-winning consumer neuroscientist and Chief Behavioral Officer at Clicksuasion Labs
Will you take the vaccine? How the government can get its messaging right
With Richard Chataway, author of The Behaviour Business: How to apply behavioural science for business success
