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Influencing
Insights to help understand consumer behaviour
Are you hearing this? Research shows value of using audio to trigger emotions
With Joe Sauer, neuromarketer, researcher and founder of EmotiSphere Insights
The pack evolution quest: a necessary gamble
With William Landell Mills, founder of qual & semiotics agency, Amaranth Insight
Your consumers are speeding up but here’s how your brand can sprint ahead
With André Leb, Chief Business Marketing Officer, Prodege
How to approach a heritage brand revamp
With Juli Beard, Director of Research at Mindlab - part of the Mindlab Expert Series
Make it visceral! How to create a differentiated and subconsciously consistent brand
With Kate Nightingale, consumer psychologist and founder of Humanising Brands
4 tips on running research campaigns with impact from CNN’s Head of Content Insight
With Dr. Hamish McPharlin, Head of Content Insight at CNN
Paul Marsden on why empathy is everything in market research today
With Paul Marsden, chartered psychologist, writer and Brainjuicer cofounder
What are the nuts and bolts of a great Formula 1 race? It’s not what you think.
With Greg Morris, Senior Brand Research Manager at Formula 1
