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Decoding the Irrational Consumer, by Darren Bridger – An overview.
You Have to Choose between Neuromarketing and Traditional Market Research Methods
An Interview with Ed Burke – Scent Marketing
An interview with Professor Geraint Rees
Neuromarketing Myths (No. 3) – It’s too inaccessible and expensive
Neuromarketing Myths (No. 2) – It’s all about brain scans
Neuromarketing Myths (No. 1) – We can brainwash you!
Be Strategic – Really?
An idiot’s guide to neuromarketing – Mental shortcuts
The Scottish Referendum
Effective Branding
Detecting emotions with EEG patterns
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