How we do it. We don’t believe in selling technology, we sell solutions.
Our testing platform allows us to measure key implicit metrics such as visual saliency/standout and findability, brand & product associations and attitudes. We supplement the implicit insights with open response questioning and AI-driven thematic analysis of responses.
We can test anyone around the world in any language by using our panel partners to provide targeted respondents for your studies. Testing is compatible on desktop, laptop and mobile devices. We also create sandbox applications so we can use mock-up versions of social media platforms for real-world testing (Facebook, TikTok etc)
We have extensive experience in brand, advertising research, concept testing and product design; however the scope of our approach is by no means limited to these fields. If you have a new project in mind, please get in touch.
Measuring gut feelings and subconscious attitudes
These tools measure people’s implicit subconscious attitudes towards words and imagery associated with your brand or products.
Measuring visual attention
What elements of a visual display capture the viewer’s attention and how easy are they to find?
Mindlab has developed a new conversational AI tool that makes it possible to get detailed, individualized qualitative-style responses on a quantitative scale.
Mindlab’s methodology allowed us to get beyond claimed behaviour, and was received with great interest by client teams, our Executive Board and Board of Trustees. The research gave us a clear steer on how we could stretch our brand to work harder for fundraising. This insight around communicating impact and progress is one my team continues to champion internally. I’ve also adjusted our existing brand tracking so it covers all key drivers of donating intent we identified, and our wider teams have used the research to inform our direction of travel.
Rachel McCourty - Insight Manager at The NSPCC