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Posts
- 3 trends set to shake up the market research industry
- 4 things all the best visual brand identity research projects have in common
- 4 things brands can learn from research into selling novel foods
- 4 things to consider when starting a research project
- 4 tips on running research campaigns with impact from CNN’s Head of Content Insight
- 6 ways to become the next challenger brand
- 7 habits of highly effective planners
- A Guide To Mental Shortcuts
- Are web analytics and A/B testing nonsense?
- Are you hallucinating right now?
- Are you hearing this? Research shows value of using audio to trigger emotions
- Article 1: The New Dimensions of Wellness: From Self-Improvement to Self-Connection
- Beyond alcohol: Consumers hold the future of the industry in their hands
- Beyond the Bubble Bath: Rethinking Wellness Across Categories
- Can Colour Promote Impulse Buying?
- Can governments influence in times of need?
- Can this shift save the insights industry in the age of AI?
- Can you guess all 5 key capabilities of a world-class insight team?
- Can you spot your sustainability win-win-wins?
- Don’t flip-flop on your brand assets
- Dr. David Lewis: A brilliant psychologist and Mindlab’s founder
- Epic fails! What can we learn from recently debunked psychology studies?
- Ethical lipstick on the face of a gorilla
- Everyone lies – How to overcome it
- Exploring the Sustainability Say-Do Gap
- From employees to entrepreneurs: How employee ownership supercharges business
- Gut feelings and voting intent – what can we learn?
- How did I get here?
- How to approach a heritage brand revamp
- How to catch up with your customers
- How to get close to the business from the client or agency side
- How to lead before it’s too late
- ImPulse: What it means for your brand when consumers are turned off by eco claims–and what to do about it
- ImPulse: Why AI is the key to your greatest thinking
- Inattentional Consumer Part 1: Unveiling the Secrets
- Inattentional Consumer Part 2: Understanding Consumer Behaviour
- Inattentional Consumer Part 3: Unlocking Shelf Standout
- Inattentional Consumer Part 4: Harnessing Social Media and AI for Market Insights
- Inattentional Consumer Part 5: Four Reasons Brand Redesigns Fail
- Inside the Shopper Mind: Beyond Price and Promos: The Implicit Drivers of Shopper Behaviour
- Is real time AI pricing all it’s cracked up to be? This Wharton Professor makes the case against immediate adoption
- Is sustainability taking a back seat?
- Is this the end for… consumers?
- Know what it feels like: combine qual imagination with quant precision for successful pack development
- Knowing your value in the digital economy
- Let the gorilla live: 10 tips on designing with impact
- Make it visceral! How to create a differentiated and subconsciously consistent brand
- Mindlab’s Museum of Failed Products
- Navigating change and chaos? Make time to just listen
- Neuromarketing – From Gartner’s Hype Cycle to the mainstream?
- New research for TikTok: Brand collaborations with content creators drive results
- New research: 64% of personality traits bias survey responses
- Paul Marsden on why empathy is everything in market research today
- Rory Sutherland: Discover value in delight
- Science in communications
- Semiotic foundations for pack development
- Steps to truly understand your customer
- Struggling to finally unlock segmentation? Find clear water
- Swipe, right? What Tinder behaviour reveals about your customers’ decision-making
- The 4 pivotal behaviours of Insight teams in the age of AI
- The cake layers of insight
- The choice is yours. Or is it a decision?
- The end for insight? Why data science and humility endanger the industry
- The future of market research
- The impact of AI on your privacy: insights from a search engine CEO
- The key ingredient in an office full of happy, motivated people
- The kids are alright: Why to stop worrying about ‘brain rot’ and start a conversation
- The pack evolution quest: a necessary gamble
- The Psychology of Christmas: Why Our Brains Go a Bit… Jingly
- The Psychology of Premium Article 1: Why Consumers Still Pay More (Sometimes)
- The Psychology of Premium Article 2: It’s Not Just About Quality – The Hidden Dimensions of Perceived Value
- The Psychology of Premium Article 3: The New Face of Luxury – How the Meaning of Premium Is Evolving
- The Psychology of Premium Article 4: Branding in the Age of Sameness – Standing Out When Everyone Looks Premium
- The Psychology of Premium Article 5: Does Price Signal Quality Anymore? What Our Brains Say About Expensive Products
- The Psychology of Premium Article 6: Reinventing Rituals – The Role of Occasion in Justifying Premium Products
- The Psychology of Premium Article 7: What FMCG Can Learn from Luxury – Lessons in Branding, Scarcity & Storytelling
- The Psychology of Premium Article 8: Embodied Luxury – Why We Feel It Before We Understand It
- The psychology of pricing
- The semiotics of desire
- The Shopper Journey Isn’t Linear – So Why Are We Still Treating It That Way?
- The top visual brand identity trend you need to know about
- Use a rhyme to land your message in time
- Value every individual and 3 other tips on creating a galvanised team
- Visionary, Action-Orientated or Blockbuster: What’s your approach to sustainability?
- VR + brain imaging + big data = the future of consumer neuroscience?
- We won! Mindlab takes home MRS Award for NSPCC partnership 🏆
- What are the nuts and bolts of a great Formula 1 race? It’s not what you think.
- What Is Implicit Market Research?
- What is overconfidence and how can it be avoided?
- Why bad science sells better
- Why Covid-19 is an opportunity for genuinely diverse research
- Why even a bad reaction is a good thing
- Why it’s not actually bad to make biased decisions
- Why the marketing rule of 7 may no longer apply
- Why the Subconscious Still Matters – and Why Smart Brands Should Care
- Will you take the vaccine? How the government can get its messaging right
- Win internal buy-in for robust market research
- Win-win: How corporates can innovate to change the world, while boosting the bottom line
- Winning In-Store: The Psychology of Visibility, Simplicity and Emotional Cues
- Your consumers are speeding up but here’s how your brand can sprint ahead
