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Posts
- “Spot your galvanisers” and 5 other ways to boost productivity
- 3 trends set to shake up the market research industry
- 4 Key Principles of Dynamic Advertising
- 4 things all the best visual brand identity research projects have in common
- 4 things brands can learn from research into selling novel foods
- 4 things to consider when starting a research project
- 4 tips on running research campaigns with impact from CNN’s Head of Content Insight
- 5 steps to a marketable innovation
- 6 ways to become the next challenger brand
- 7 habits of highly effective planners
- 8 tips to make the most of your market research budget
- A Matter of Priorities
- An idiot’s guide to neuromarketing – Mental shortcuts
- Are web analytics and A/B testing nonsense?
- Are you hallucinating right now?
- Are you hearing this? Research shows value of using audio to trigger emotions
- Beyond alcohol: Consumers hold the future of the industry in their hands
- Can Colour Promote Impulse Buying?
- Can governments influence in times of need?
- Can you guess all 5 key capabilities of a world-class insight team?
- Decoding the Irrational Consumer, by Darren Bridger – An overview.
- Detecting emotions with EEG patterns
- Don’t flip-flop on your brand assets
- Dr. David Lewis: A brilliant psychologist and Mindlab’s founder
- Epic fails! What can we learn from recently debunked psychology studies?
- Ethical lipstick on the face of a gorilla
- EU Referendum Summary
- Everyone lies – How to overcome it
- Exploring the Sustainability Say-Do Gap
- Failure
- Focus groups- Are they fatally flawed?
- From employees to entrepreneurs: How employee ownership supercharges business
- Groupthink and focus groups
- Gut feelings and voting intent – what can we learn?
- How Both BS Susceptibility and EU Knowledge Influence Voters’ Priorities
- How did I get here?
- How to approach a heritage brand revamp
- How to catch up with your customers
- How to get close to the business from the client or agency side
- How to get people to recycle more at work
- How would Dominic Cummings sell your product?
- ImPulse: Why AI is the key to your greatest thinking
- Inattentional Consumer Part 1: Unveiling the Secrets
- Inattentional Consumer Part 2: Understanding Consumer Behavior
- Inattentional Consumer Part 3: Unlocking Shelf Standout
- Inattentional Consumer Part 4: Harnessing Social Media and AI for Market Insights
- Inattentional Consumer Part 5: Four Reasons Brand Redesigns Fail
- Is sustainability taking a back seat?
- Knowing your value in the digital economy
- Let the gorilla live: 10 tips on designing with impact
- Make it visceral! How to create a differentiated and subconsciously consistent brand
- Mindlab’s Museum of Failed Products
- Navigating change and chaos? Make time to just listen
- Neuromarketing – From Gartner’s Hype Cycle to the mainstream?
- Neuromarketing Myths (No. 1) – We can brainwash you!
- Neuromarketing Myths (No. 2) – It’s all about brain scans
- Neuromarketing Myths (No. 3) – It’s too inaccessible and expensive
- New Frontiers
- New research for TikTok: Brand collaborations with content creators drive results
- New research: 64% of personality traits bias survey responses
- Paul Marsden on why empathy is everything in market research today
- Rory Sutherland: Discover value in delight
- Science in communications
- Splurchase! The how and why of the impulse buy
- Steps to truly understand your customer
- Struggling to finally unlock segmentation? Find clear water
- Subliminal Selling by Dr David Lewis
- Swipe, right? What Tinder behaviour reveals about your customers’ decision-making
- The cake layers of insight
- The choice is yours. Or is it a decision?
- The end for insight? Why data science and humility endanger the industry
- The future of market research
- The impact of AI on your privacy: insights from a search engine CEO
- The key ingredient in an office full of happy, motivated people
- The pack evolution quest: a necessary gamble
- The psychology of pricing
- The semiotics of desire
- The top visual brand identity trend you need to know about
- Three key principles of effective packaging design
- Use a rhyme to land your message in time
- Value every individual and 3 other tips on creating a galvanised team
- Visionary, Action-Orientated or Blockbuster: What’s your approach to sustainability?
- VR + brain imaging + big data = the future of consumer neuroscience?
- We won! Mindlab takes home MRS Award for NSPCC partnership 🏆
- What are the nuts and bolts of a great Formula 1 race? It’s not what you think.
- What is overconfidence and how can it be avoided?
- What Voters REALLY Feel about the EU Referendum
- Who’s In and Who’s Out
- Why “I will listen” should be your new innovation mantra
- Why bad science sells better
- Why Brits are Seeing Red over Russia
- Why Covid-19 is an opportunity for genuinely diverse research
- Why even a bad reaction is a good thing
- Why Feelings Hold the Key to the EU Referendum Outcome
- Why it’s not actually bad to make biased decisions
- Why the marketing rule of 7 may no longer apply
- Why the subconscious matters
- Will you take the vaccine? How the government can get its messaging right
- Win internal buy-in for robust market research
- Win-win: How corporates can innovate to change the world, while boosting the bottom line
- You Have to Choose between Neuromarketing and Traditional Market Research Methods
- Your consumers are speeding up but here’s how your brand can sprint ahead
Team
- Alara Kivilcim
- Ayisha Vigneswaren
- Charlie Howard
- Dr David Lewis-Hodgson
- Duncan Smith
- Emma Vaughan
- Jim Bulmer
- Joe Hilling
- Josie Conway
- Juliane Beard
- Lee Hobbins
- Liam Croot
- Lily Wolton-Carr
- Llewellyn Deeprose-Morrison
- Marilena Adamidou
- Megan Gibson
- Natalia Gensieniec
- Nia Clark
- Patrick Murray
- Rikki Erlanger
- Thalie Knights
- Tom Short
- Vasiliki Loukaki
