Juliane Beard

Director of Research

Juliane Beard is the Director of Research at Mindlab, and has extensive experience designing, conducting and overseeing quantitative implicit research. She has worked on over 300 projects including FMCG, insurance, healthcare and charity clients, and specialises in mapping out brand perceptions and design associations, as well as evaluating new messaging and product propositions. An experienced neuroscientist (MSc cognitive neuroscience) and psychologist (BSc, both University of Sussex), Juliane has been with Mindlab since 2013 and in 2022 was a finalist for the most Inspiring Agency Speaker Award at the AURAs.


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