Tools

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Tools

Our testing platform has just been shortlisted for the 2018 Business Innovation Of The Year.  It allows us to measure key implicit metrics such as visual saliency/standout and findability, brand & product associations and attitudes. We can test anyone around the world in any language by using our panel partners to provide targeted respondents for your studies.

We have extensive experience in brand, advertising and product design; however the scope of our online tools is by no means limited to these fields. If you have a new project in mind, get in touch and find out more about the different options.

MEASURING SUBCONSCIOUS ATTITUDES

These tools measure people’s implicit subconscious attitudes towards words and imagery associated with your brand. 

MEASURING GUT FEELINGS AND ASSOCIATIONS

This online tool can tell you how strongly images and words associated with your brand are linked to different categories and attributes. 

MEASURING VISUAL ATTENTION

This online tool examines what elements of a visual display capture the viewer’s attention.

IN HOUSE LAB

In addition to our online tools we have a fully equipped testing lab where we analyse and interpret physiological responses to advertising, marketing and communications. 

 

OUR CLIENTS