LAB TESTING

mindlab-lab-testing-banner2Lab Testing

mindlab-david-lewis-cap-2We use a comprehensive range of technologies and tools from the disciplines of neuroscience, experimental psychology, and the cognitive, consumer and decision sciences.

For over a decade Mindlab have been at the forefront neuromarketing in the UK. We have the ability to analyse and interpret psychophysiological responses to advertising, marketing and communications in conjunction to our virtual lab. We measure the body and brain’s responses to stimuli to make recommendations to help you create the most effective and engaging communications.

EYE TRACKING

This measures exactly where people look and for how long.  

PHYSIOLOGICAL RESPONSES

This is the recording of facial muscle movement (EMG), skin conductance (GSR/EDA), heart rate and respiration. 

 

Note that we no longer undertake research using electroencephalography.

OUR CLIENTS