Our online engagement tracker makes use of the fact we have a limited capacity for attention. It can tell you how involved viewers are whilst watching video advertisements.
This tool tracks engagement in real time so we can identify how engagement rises and falls during an advert. Each element of interest is given an engagement score. This can be used to guide the creative process to maximise engagement at important points throughout an ad.
What are the deliverables?
Each element of interest is given an engagement score and show changes over time. Data is represented graphs.