MEASURING GUT FEELINGS

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MEASURING GUT FEELINGS

The use of implicit and semi-implicit testing helps us tap into people’s gut feelings about your products and brand and measure how new concepts shift perceptions.

The tests we use are essentially simple sorting activities that tell you how strongly images and words associated with your brand are linked to different categories and attributes. Click the links below for more information.

MEASURING VISUAL ATTENTION

 MEASURING SUBCONSCIOUS ATTITUDES

LAB TESTING

 

 

OUR CLIENTS