Our decision scientists find out what’s really driving your customer’s choices
There is a problem with just asking people questions. Most of our decision making processes are unconscious. We post-rationalise our decision but can’t always tell you why we really made them.
Mental shortcuts, biases and past behaviours influence the choices we make but they are not immediately obvious. Even when we are sure our decisions are completely rational, subconscious processes have helped us reach our conclusions. At Mindlab, we measure people’s intuitive gut responses because they are the best predictors of behaviour.
We worked with Mindlab to evaluate our advertising, using neuromarketing techniques. This allowed us to go much deeper and have more accurate answers. Now, as we are working on new campaigns we have a much better insight on what works and what doesn’t add value.
Martim Guedes, Board Director – Aveleda Wines
Your brand is surrounded by a rich network of associations, from qualities to feelings to imagery. Our research uncovers what people intuitively associate with your brand and the competition.
In a world full of distractions, your ads have to cut through in the right way. We find out how your communications influence people’s feelings about your brand and product, and how to optimise them.
People think that they are rational objective judges of what we encounter but the truth is that first impressions count. We are all primed by our first encounters with a product and then we search for evidence that fits with what we’ve already decided is right.
Simply telling people to change, or giving them information and expecting them to act on it, doesn’t work. If you want to influence people, you need to look into what is driving their current behaviour.
How we do it
We don’t believe in selling technology, we sell solutions.
Our award winning platform allows us to measure key implicit metrics such as visual saliency/standout and findability, brand & product associations and attitudes. We can test anyone around the world in any language by using our panel partners to provide targeted respondents for your studies.