What we do

Ad effectiveness

Is your advertising getting the right message across?

Mindlab tests the effectiveness of your print, television and web advertising ensuring it is strategic; attracting the right customers and encouraging them to buy.

We explore which elements of the advertising are engaging, capture attention, are remembered, and make an impact on attitudes and associations with the brand. Tests can be carried out throughout the creative process to understand emotional drivers using a combination of scientifically validated online tools.

How we do it

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Testing commercials and video

Is your advertising as effective as it can be?

At Mindlab, we work with you to improve your advertising and ensure you avoid costly mistakes. Your advertising will have its own unique objectives, such as:

  • Shifting brand perception
  • Attempting to drive behaviour (such as visit this web page)
  • Entertaining the viewer
  • Conveying factual information

Whether you want to understand the effectiveness of your existing commercials or are interested in understanding how your storyboard will work as a production ready commercial, we have a variety of online tools to help you make the most informed decisions and avoid mistakes that will cost you money.

We can measure whether the associations and attitudes towards your brand have been affected by the advertising and whether the desired concepts, ideas and images are remembered consciously and subconsciously. Find out how…

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Testing print and 2D media

How can you ensure your ad is noticed and the relevant information is taken in by viewers to influence their future attitudes and behaviour?

We can track exactly where people look and how engaged they are, examining which elements capture visual attention and track how people navigate a website.

We can also measure whether the associations and attitudes towards your brand have been affected by the advertising and whether the desired concepts, ideas and images are remembered consciously and subconsciously.

Seen what we do but wonder who we do it for?

We thought you might like to see some of the clients we work with...

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