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What we do
Omnichannel Strategy
Are your messages reaching the right audience at the right time?
Unoptimised messages can struggle to cut through the noise, a good strategy will help reach consumers at every stage of their journey with your brand.
Omnichannel strategy is about taking a holistic view of brand relationships. Both the relationships that you’ve already built up with your customers and the different interactions that happen on a daily basis (big and small) with your consumer and your customer base make all the difference when it comes to building, maintaining and growing a successful brand.
Research into omnichannel needs to focus on both the when and the how of these brand interactions. When are people interacting with the brand, and how can these different interactions be utilised to maximise a brands potential.
What we’re looking at is designing and creating an experience that’s consistent and supportive of the right associations and qualities that the brand wants to stand for across all the different touchpoints in which the brand interacts with its consumers. It is important that omnichannel isn’t limited to digital content strategy and it’s also not purely about understanding the customer journey, but rather about establishing a holistic point of view.
Here at Mindlab, we use our proprietary testing suite to really drill down into how your consumers think and feel. We support robust implicit testing and can create realistic shopper and social media environments to capture the genuine thoughts, feelings and intuitive responses of your target audience.
We are here to help you understand:
- How different channels and touchpoints can drive your brand’s potential forward
- How an omnichannel approach can be used to create a flexible communication guide
- Who your target audience is
- Which touchpoints fit well with your brand identity
- Where significant gains in perception and brand associations can be found
- Which channels are the most persuasive
- Who are your strongest advocates and where are they speaking
- How to create a comprehensive communications plan spanning the different touchpoints
- How to create toolkits that can be used across markets and across below the line comms and other ways to reinforce a strong visual brand identity
For a more detailed look into our approach to omnichannel research, you can watch our 30 minute pre-recorded webinars here:
Webinar 1: Discovering the Omnichannel Journey
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