What we do

Packaging testing

Do you know how effective your product design really is?

When designing packaging it is critical to understand the non-conscious impact of your design decisions.

Common methods to understand how these decisions impact upon the end user fail to get a handle on the most important factors. We test the effectiveness of product design (NPD) by testing which elements captures attention, what information is remembered; and how your packaging fits with your brand identity.

Using global consumer panels to target the right people with online neuromarketing tools, Mindlab tests attitudes and perceptions towards your products or concepts quickly and effectively.

How we do it

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Packaging design testing

Great packaging can inspire, engage and form strong emotional connections to the product.

People think that they are rational objective judges of what we encounter but the truth is that first impressions count. We are all primed by our first encounters with a product and then we search for evidence that fits with what we’ve already decided is right.

At Mindlab we have quantitative pack testing methodologies that allow flexibility and scalability depending on your project objectives and scope.

How we do it

We offer a series of implicit and explicit tests that can be easily incorporated at various design stages in the design process including:

  • Pack associations – what the pack makes people feel about the product
  • Visibility at the point of sale – e.g. shelf standout
  • Pack element standout – visibility of design components
  • Product comprehension – what the pack communicates
  • Product liking – preference between packaging alternatives

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