Our decision scientists find out what’s really driving your customer’s choices
There is a problem with just asking people questions. Most of our decision making processes are unconscious. We post-rationalise our decision but can’t always tell you why we really made them.
Mental shortcuts, biases and past behaviours influence the choices we make but they are not immediately obvious. Even when we are sure our decisions are completely rational, subconscious processes have helped us reach our conclusions. At Mindlab, we measure people’s intuitive gut responses because they are the best predictors of behaviour.
Purchase Decision Hierarchy
Every purchase choice requires the balancing of different needs, while also considering various decision factors. We can untangle people’s feelings about these factors in order to help you understand what really matters to your consumers.
We help you to identify the contexts in which a price increase is feasible and those where it is not. We can also identify discounting plans or seasonal offers that will increase total demand without hurting profitability.
A category review unveils the intuitive classifications that go on within a category, and then can be used to inspire new product development, design, and merchandising strategies.
Mindlab has developed a pioneering new approach to segmentation that goes beyond demographics. Our approach dives deeper into the emotions and associative networks that underpin our attachments to brands and drive purchase decisions.
How we do it
We don’t believe in selling technology, we sell solutions.
Our award winning platform allows us to measure key implicit metrics such as visual saliency/standout and findability, brand & product associations and attitudes. We can test anyone around the world in any language by using our panel partners to provide targeted respondents for your studies.
Seen what we do but wonder who we do it for?
We thought you might like to see some of the clients we work with...