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How we do it
The building blocks underpinning the most powerful insights.
As a primarily quantitative agency, we usually have our participants in front of their device for around 15 minutes – how can we squeeze the most useful insight out of them in that time?
Our in-house platform has been built with exactly that goal in mind, delivering flexible solutions that can be created in the space of hours, not weeks.
Your brief, our build
Because we own the platform, we’re not boxed in. We can run a quick single-component check or a full, multi-market study. We manage everything end to end: design, scripting, QA, fieldwork and analysis.
And if the brief asks for something new, we design, test and deploy a custom solution so the method fits the problem, not the other way round.
Measuring gut feelings and subconscious attitudes
Implicit testing lies at the heart of what we do, and the tools we have developed based on academic approaches measure people’s implicit subconscious attitudes towards words and imagery associated with your brand or products.
Measuring visual attention
What elements of a visual display capture the viewer’s attention and how easy are they to find?
Conversational A.I.
Mindlab has developed a new conversational AI tool that makes it possible to get detailed, individualised qualitative-style responses on a quantitative scale.
Agency partnerships
We’re never shy to suggest a different approach, if we feel ours doesn’t give you the perfect solution to your research problem. For anything our platform doesn’t cover, we have strong strategic partners to integrate into our projects, or refer you to.
❝ Mindlab’s methodology allowed us to get beyond claimed behaviour, and was received with great interest by client teams, our Executive Board and Board of Trustees. The research gave us a clear steer on how we could stretch our brand to work harder for fundraising. This insight around communicating impact and progress is one my team continues to champion internally. I’ve also adjusted our existing brand tracking so it covers all key drivers of donating intent we identified, and our wider teams have used the research to inform our direction of travel. ❞
Rachel McCourty | Insight Manager at The NSPCC
