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The Mindlab Platform
Science Meets Software
When we first began running large-scale implicit studies online, there wasn’t a platform that could handle the kind of behavioural science we wanted to do. So we built our own.
That independence has shaped everything since, giving us complete control over how studies run, how data flows, and how quickly we can evolve. Today, our platform underpins projects ranging from fast-turnaround concept tests to multi-market innovation programmes.
Rapid Deployment
Because our scientists and engineers work side-by-side, new ideas move from concept to live testing in days.
If a project needs something new, we simply build it, whether that’s recreating a TikTok-style feed to explore ad effectiveness, or adding an entirely new task type overnight.
Intelligent Study Design
Traditional surveys move in straight lines but ours don’t.
Our platform runs on a dynamic graph structure, allowing us to customise each participant’s journey based on what they’ve already told us.
This gives us total freedom in how we combine tests and questions, making studies shorter, smoother and more efficient, while capturing richer data at every step.
Pluggability
Sometimes other providers simply do not have a capability within their system.
Our platform can seamlessly connect with external systems, offering our unique implicit testing modules to partner agencies or integrating with existing survey platforms when needed.
Advanced Real-Time Analytics
Why wait till fieldwork is done to start exploring the insights? Our live data visualisations update as responses come in, giving early visibility of results and allowing us to refine hypotheses or adapt designs on the fly.
It means faster feedback loops, and more confident decisions before the project even closes.
Intelligent Routing
Our studies adapt to each participant as they go. The platform uses their previous answers to decide what they see next, whether that’s a different set of stimuli, a tailored follow-up, or a shorter path through the experiment.
This ensures that every respondent’s time is used efficiently, and that we’re always gathering the most relevant data for each research question.
Human Expertise Beyond the Platform
For studies that push beyond the scope of our tools, our analysts and data scientists step in.
They apply advanced statistical techniques and behavioural expertise to interpret the results, the same expertise that inspired many of the platform’s most powerful tools in the first place.
Because insight isn’t just about what the system can measure; it’s about knowing what the data really means.
Seen what we do but wonder who we do it for?
We thought you might like to see some of the clients we work with...
