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Academy
The Mindlab Academy reveals insights to help you create actionable market research. Each month, you’ll find interviews with industry experts alongside articles on the latest trends and techniques.
4 things all the best visual brand identity research projects have in common
With Juli Beard, Director of Research at Mindlab - part of the Mindlab Expert Series
Make it visceral! How to create a differentiated and subconsciously consistent brand
With Kate Nightingale, consumer psychologist and founder of Humanising Brands
Dr. David Lewis: A brilliant psychologist and Mindlab’s founder
4 things to consider when starting a research project
Navigating change and chaos? Make time to just listen
With Claire Rainey, Head of Insight at Virgin Media O2
Swipe, right? What Tinder behaviour reveals about your customers’ decision-making
With Sahira van de Wouw, Senior Research Lead at dunnhumby
Why even a bad reaction is a good thing
With Jon Cohen, managing partner of Kindling, and author of Asking For Trouble: Understanding what people think when you can't trust what they say
4 tips on running research campaigns with impact from CNN’s Head of Content Insight
With Dr. Hamish McPharlin, Head of Content Insight at CNN
