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Academy
The Mindlab Academy reveals insights to help you create actionable market research. Each month, you’ll find interviews with industry experts alongside articles on the latest trends and techniques.
Why even a bad reaction is a good thing
With Jon Cohen, managing partner of Kindling, and author of Asking For Trouble: Understanding what people think when you can't trust what they say
4 tips on running research campaigns with impact from CNN’s Head of Content Insight
With Dr. Hamish McPharlin, Head of Content Insight at CNN
The end for insight? Why data science and humility endanger the industry
With Tom Kerr, Fellow of the Market Research Society and Treasurer of the industry’s training and networking organisation, AURA
What is overconfidence and how can it be avoided?
With Dr Dylan Evans of Mindlab
New research for TikTok: Brand collaborations with content creators drive results
Value every individual and 3 other tips on creating a galvanised team
With Ruth Partington, CEO and Jennifer Perryman, Head of Human Resources at Empower Translate
Paul Marsden on why empathy is everything in market research today
With Paul Marsden, chartered psychologist, writer and Brainjuicer cofounder
We won! Mindlab takes home MRS Award for NSPCC partnership 🏆
What are the nuts and bolts of a great Formula 1 race? It’s not what you think.
With Greg Morris, Senior Brand Research Manager at Formula 1
Knowing your value in the digital economy
With Barnaby Wynter, brand and marketing expert
VR + brain imaging + big data = the future of consumer neuroscience?
With Dr Dimitris Pinotsis Associate Professor at the University of London
Neuromarketing – From Gartner’s Hype Cycle to the mainstream?
With Carla Nagel, Executive Director of the Neuromarketing Science and Business Association (NMSBA)
