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The Mindlab Academy reveals insights to help you create actionable market research. Each month, you’ll find interviews with industry experts alongside articles on the latest trends and techniques.

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What is overconfidence and how can it be avoided?

What is overconfidence and how can it be avoided?

With Dr Dylan Evans of Mindlab

New research for TikTok: Brand collaborations with content creators drive results

New research for TikTok: Brand collaborations with content creators drive results
Value every individual and 3 other tips on creating a galvanised team

Value every individual and 3 other tips on creating a galvanised team

With Ruth Partington, CEO and Jennifer Perryman, Head of Human Resources at Empower Translate

 Paul Marsden on why empathy is everything in market research today

Paul Marsden on why empathy is everything in market research today

With Paul Marsden, chartered psychologist, writer and Brainjuicer cofounder
We won! Mindlab takes home MRS Award for NSPCC partnership 🏆

We won! Mindlab takes home MRS Award for NSPCC partnership 🏆

 What are the nuts and bolts of a great Formula 1 race? It’s not what you think.

What are the nuts and bolts of a great Formula 1 race? It’s not what you think.

With Greg Morris, Senior Brand Research Manager at Formula 1
Knowing your value in the digital economy

Knowing your value in the digital economy

With Barnaby Wynter, brand and marketing expert

 VR + brain imaging + big data = the future of consumer neuroscience?

VR + brain imaging + big data = the future of consumer neuroscience?

With Dr Dimitris Pinotsis Associate Professor at the University of London
Neuromarketing – From Gartner’s Hype Cycle to the mainstream?

Neuromarketing – From Gartner’s Hype Cycle to the mainstream?

With Carla Nagel, Executive Director of the Neuromarketing Science and Business Association (NMSBA)

 Why the marketing rule of 7 may no longer apply 

Why the marketing rule of 7 may no longer apply 

With Jamie Ward, Professor of Cognitive Neuroscience at the University of Sussex
New research: 64% of personality traits bias survey responses

New research: 64% of personality traits bias survey responses

With Amber Mbiyu of Mindlab

 Can governments influence in times of need? 

Can governments influence in times of need? 

With Dr. Michael Barbera, award-winning consumer neuroscientist and Chief Behavioral Officer at Clicksuasion Labs 

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