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The Mindlab Academy reveals insights to help you create actionable market research. Each month, you’ll find interviews with industry experts alongside articles on the latest trends and techniques.

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Are you hearing this? Research shows value of using audio to trigger emotions

Are you hearing this? Research shows value of using audio to trigger emotions

With Joe Sauer, neuromarketer, researcher and founder of EmotiSphere Insights

 Beyond alcohol: Consumers hold the future of the industry in their hands

Beyond alcohol: Consumers hold the future of the industry in their hands

With Nick Rich, Insight Leader formerly of Carlsberg and InterContinental Hotels Group
Know what it feels like: combine qual imagination with quant precision for successful pack development

Know what it feels like: combine qual imagination with quant precision for successful pack development

With William Landell Mills, founder of qual & semiotics agency, Amaranth Insight

 Semiotic foundations for pack development

Semiotic foundations for pack development

With William Landell Mills, founder of qual & semiotics agency, Amaranth Insight
The pack evolution quest: a necessary gamble

The pack evolution quest: a necessary gamble

With William Landell Mills, founder of qual & semiotics agency, Amaranth Insight

 Can you guess all 5 key capabilities of a world-class insight team?

Can you guess all 5 key capabilities of a world-class insight team?

With Nick Rich, Insight Leader formerly of Carlsberg and InterContinental Hotels Group
Gut feelings and voting intent – what can we learn?

Gut feelings and voting intent – what can we learn?

 ImPulse: Why AI is the key to your greatest thinking

ImPulse: Why AI is the key to your greatest thinking
ImPulse: What it means for your brand when consumers are turned off by eco claims–and what to do about it

ImPulse: What it means for your brand when consumers are turned off by eco claims–and what to do about it

 Your consumers are speeding up but here’s how your brand can sprint ahead

Your consumers are speeding up but here’s how your brand can sprint ahead

With André Leb, Chief Business Marketing Officer, Prodege
Struggling to finally unlock segmentation? Find clear water

Struggling to finally unlock segmentation? Find clear water

With Amanda Herbert, co-owner and director, Syren

How to get close to the business from the client or agency side

How to get close to the business from the client or agency side

With Simon Tregidgo, Group Strategy Lead, Kingfisher

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