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The Mindlab Academy reveals insights to help you create actionable market research. Each month, we speak to industry experts on their views and tips.
“Spot your galvanisers” and 5 other ways to boost productivity
With Amanda Sokell, who's been helping grow companies for 20 years
Failure
With Barney Whiter, School of Life
Win internal buy-in for robust market research
With Philip Graves, author of Consumer.ology: The Truth about Consumers and the Psychology of Shopping
Everyone lies – How to overcome it
With Philip Graves, author of Consumer.ology: The Truth about Consumers and the Psychology of Shopping
The future of market research
With Philip Graves, author of Consumer.ology: The Truth about Consumers and the Psychology of Shopping
5 steps to a marketable innovation
With David Porter, advisor at the Sussex Innovation Centre
Why it’s not actually bad to make biased decisions
With Dr Dylan Evans of Mindlab
6 ways to become the next challenger brand
With Paul Spirou and Russell Hales from creative agency, Ape
