Mike Herd Sussex Innovation CentreWhy “I will listen” should be your new mantra: An interview with Mike Herd from the Sussex Innovation Centre


Fail. An interview with the School of Life’sScreen Shot 2017-09-25 at 11.12.11
Barney Whiter

Today’s most successful and inspirational businesses – the Alphabets and Apples of the world – are not bureaucratic and fearful of failure. They think beyond what’s worked before and try the unexpected. So how can we all make sure we’re trying out new ways of working and challenging conventional thinking? Barney Whiter who runs workshops on How to Fail at The School of Life. Read his five key tips on failure and innovation.

Philip Graves consumer behaviour expert and author of Consumer.ology

When everyone lies, how can market research work? An interview with best-selling author Philip Graves

In this practical series on market research, Philip Graves, the leading consumer behaviour specialist and author of the business bestseller, Consumer.ology, explains how to use his famous AFECT U model and how to gain all-important internal buy-in. 


The Mindlab Academy reveals insights to help you create actionable market research. Each month, we speak to industry leaders on their views and tips. Be the first to know about our next interview on the semiotics of desire: