Welcome to the Mindlab Academy. Our aim is to reveal insights to help you create actionable market research.
Today’s most successful and inspirational businesses – the Alphabets and Apples of the world – are not bureaucratic and fearful of failure. They think beyond what’s worked before and try the unexpected.
So how can we all make sure we’re trying out new ways of working and challenging conventional thinking? In our latest addition to the Mindlab Academy interview series, we spoke to Barney Whiter who runs workshops on How to Fail at The School of Life. Read his five key tips on failure and innovation here.
Read our previous articles on:
- How to design effective market research using the AFECT U model
- Three tips on getting internal buy-in for rigorous market research
- The future of the market research industry
Don’t miss out on next month’s interview: