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Academy
The Mindlab Academy reveals insights to help you create actionable market research. Each month, you’ll find interviews with industry experts alongside articles on the latest trends and techniques.
Why the Subconscious Still Matters – and Why Smart Brands Should Care
Four Pillars of Dynamic Advertising – and Why They Work for Our Brains
Inside the Shopper Mind: How People Really Make Purchase Decisions: Winning Online: When the Shelf Is Infinite
Winning In-Store: The Psychology of Visibility, Simplicity and Emotional Cues
Inside the Shopper Mind: Beyond Price and Promos: The Implicit Drivers of Shopper Behaviour
The Shopper Journey Isn’t Linear – So Why Are We Still Treating It That Way?
Passion is pivotal: When every purchase is being reevaluated, thriving brands know what matters to customers
With Jim Bulmer, former Head of Market & Customer Insight at Royal Mail, and Non-Executive Director at Mindlab
How to lead before it’s too late
With James Wycherley, Chief Executive of the Insight Management Academy
