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Industry
What Is Implicit Market Research?
Passion is pivotal: When every purchase is being reevaluated, thriving brands know what matters to customers
With Jim Bulmer, former Head of Market & Customer Insight at Royal Mail, and Non-Executive Director at Mindlab
How to lead before it’s too late
With James Wycherley, Chief Executive of the Insight Management Academy
The 4 pivotal behaviours of Insight teams in the age of AI
With James Wycherley, Chief Executive of the Insight Management Academy
The Psychology of Premium Article 7: What FMCG Can Learn from Luxury – Lessons in Branding, Scarcity & Storytelling
Can this shift save the insights industry in the age of AI?
With Nick Rich, Fellow of the Market Research Society, Chair of its Client Conference and co-founder of Growth Constructors
The kids are alright: Why to stop worrying about ‘brain rot’ and start a conversation
With Dr. Dean Burnett, neuroscientist and author
Is this the end for… consumers?
With Stephen Priestnall, Director of Wellbeing Economy Cymru and CEO of Oomph agency
Can you spot your sustainability win-win-wins?
With Morgan Arnell, founder of Mingle Connections and Crumbs Brewing
Is real time AI pricing all it’s cracked up to be? This Wharton Professor makes the case against immediate adoption
With Professor Santiago Gallino, associate professor at the University of Pennsylvania’s Wharton School
Are you hearing this? Research shows value of using audio to trigger emotions
With Joe Sauer, neuromarketer, researcher and founder of EmotiSphere Insights
Beyond alcohol: Consumers hold the future of the industry in their hands
With Nick Rich, Insight Leader formerly of Carlsberg and InterContinental Hotels Group
