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Industry
Make it visceral! How to create a differentiated and subconsciously consistent brand
With Kate Nightingale, consumer psychologist and founder of Humanising Brands
Navigating change and chaos? Make time to just listen
With Claire Rainey, Head of Insight at Virgin Media O2
Swipe, right? What Tinder behaviour reveals about your customers’ decision-making
With Sahira van de Wouw, Senior Research Lead at dunnhumby
4 tips on running research campaigns with impact from CNN’s Head of Content Insight
With Dr. Hamish McPharlin, Head of Content Insight at CNN
The end for insight? Why data science and humility endanger the industry
With Tom Kerr, Fellow of the Market Research Society and Treasurer of the industry’s training and networking organisation, AURA
New research for TikTok: Brand collaborations with content creators drive results
Paul Marsden on why empathy is everything in market research today
With Paul Marsden, chartered psychologist, writer and Brainjuicer cofounder
What are the nuts and bolts of a great Formula 1 race? It’s not what you think.
With Greg Morris, Senior Brand Research Manager at Formula 1
