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Know what it feels like: combine qual imagination with quant precision for successful pack development
With William Landell Mills, founder of qual & semiotics agency, Amaranth Insight
Semiotic foundations for pack development
With William Landell Mills, founder of qual & semiotics agency, Amaranth Insight
The pack evolution quest: a necessary gamble
With William Landell Mills, founder of qual & semiotics agency, Amaranth Insight
Can you guess all 5 key capabilities of a world-class insight team?
With Nick Rich, Insight Leader formerly of Carlsberg and InterContinental Hotels Group
Your consumers are speeding up but here’s how your brand can sprint ahead
With André Leb, Chief Business Marketing Officer, Prodege
How to get close to the business from the client or agency side
With Simon Tregidgo, Group Strategy Lead, Kingfisher
From employees to entrepreneurs: How employee ownership supercharges business
With Danny Sims, founder and chairman, DJS Research
The psychology of pricing
The impact of AI on your privacy: insights from a search engine CEO
With Colin Hayhurst, CEO of Mojeek
How to approach a heritage brand revamp
With Juli Beard, Director of Research at Mindlab - part of the Mindlab Expert Series
4 things all the best visual brand identity research projects have in common
With Juli Beard, Director of Research at Mindlab - part of the Mindlab Expert Series
Make it visceral! How to create a differentiated and subconsciously consistent brand
With Kate Nightingale, consumer psychologist and founder of Humanising Brands
