TESTING COMMERCIALS & VIDEO
Is your advertising as effective as it can be?
At Mindlab, we work with you to improve your advertising and ensure you avoid costly mistakes. Your advertising will have its own unique objectives, such as:
- Shifting brand perception
- Attempting to drive behaviour (such as visit this web page)
- Entertaining the viewer
- Conveying factual information
Whether you want to understand the effectiveness of your existing commercials or are interested in understanding how your storyboard will work as a production ready commercial, we have a variety of online tools to help you make the most informed decisions and avoid mistakes that will cost you money.
We can measure whether the associations and attitudes towards your brand have been affected by the advertising and whether the desired concepts, ideas and images are remembered consciously and subconsciously. Find out how…